ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon …
THE ROLES OF MARKETING IN THE COMMERCIAL BANKING [A CASE STUDY OF DIAMOND BANK NIGERIA PLC]
THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN)
TABLE OF CONTENTS CHAPTER ONE 1.1 …
THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGERIA: A CASE STUDY OF TOTAL NIGERIA PLC
ABSRACT Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production …
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …
SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating …
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ROLE AND IMPORTANCE OF MARKETING TO MANUFACTURING FIRMS IN A COMPETITIVE MARKET ENVIRONMENT (A CASE STUDY OF DE-UNITED FOODS INDUSTRY LIMITED PRODUCER OF INDOMIE INSTANT NOODLES)
ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, …
SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction of the …
THE IMPACT OF GLOBALIZATION ON PRODUCT LIABILITY
THE IMPACT OF GLOBALIZATION ON PRODUCT LIABILITY The world is a global village with goods and services, being distributed around the globe through trade. The advent of globalization portends great …
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THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of product development and …
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