TABLE OF CONTENT Title page Certification Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION Background of the study Statement of problems of the study …
ADVERTISING, ITS ROLE AND IMPORTANCE IN THE MARKETING OF CONSUMERS
CHAPTER ONE 1.1 INTRODUCTION In an attempt to achieve the set goals of an organization, the organization must effectively communicate to the potential consumers and create …
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EVALUATION OF THE USE OF ADVERTISING AS A PROMOTIONAL TOOL IN MANUFACTURING INDUSTRIES IN NIGERIA (A CASE STUDY OF TUYIL PHARMACEUTICAL INDUSTRIES LIMITED, ILORIN)
Abstract This research topic is an evaluation of the use of adverising as promotion tool in manufacturing industries. That is through examination of the uses of advertising advertising is a …
ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)
PROPOSAL This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study …
ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT
PROPOSAL This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study advertising consists of …
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IMPACT OF INTERNET ADVERTISING ON CONSUMERS' PURCHASE DECISION
ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have …
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PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT
CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a form of communication through the media about product, services, ideas, …
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SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY All over the world people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local …
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THE SIGNIFICANCE OF ADVERTISING TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE)
ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria …
SALES PROMOTION AS AN EFFECTIVE MARKETING STRATEGY FOR SELLING CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BAGS MANUFACTURING COMPANY, IKEJA LAGOS)
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the …
THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION CHAPTER ONE INTRODUCTION 1.1 Background of the …