CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer satisfaction is a business philosophy which tends to the creation of value for customers, …
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CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the …
CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …
CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the …
IMPACT OF MARKETING STRATEGIES ON CONSUMER SATISFACTION AND CUSTOMER LIFETIME LOYALTY
INTRODUCTION Background of the Study The current globalization market has made companies to see the internationalization of their activities as a way to remain competitive. Marketing strategy has …
CONSUMER SATISFACTION AS A KEY TO INDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)
ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …