CHAPTER ONE INTRODUCTION 1.0 Introduction An online supermarket shopping system is a web based application that enables people to buy products from a supermarket online. Online shopping is a …
INFLUENCE OF ADVERTISING ON CONSUMERS’ PURCHASING BEHAVIOUR OF TOOTHPASTE BRANDS
INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of …
CONSUMER SATISFACTION AND RETENTION; A KEY TO BUSINESS SURVIVAL (A CASE STUDY OF BERGER PAINTS NIGERIA PLC)
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Statements of the problem 1.2 Aims and Objectives of the study 1.3 Significance of the …
BRANDING AND MARKETING OF PURE WATER IN ILORIN TOWNSHIP (A CASE STUDY OF AYOBAT PURE WATER)
ABSTRACT This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of …
SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN)
ABSTRACT For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other …
SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating …
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PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, …
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THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work …