CHAPTER ONE INTRODUCTION Material Procurement can be defined as the purchase of goods or services at a total cost of the optimum possible in the correct amount and quality of procurement. These …
APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION (A CASE STUDY OF SECURITIES AND EXCHANGE COMMISSION ABUJA)
PROJECT PROPOSAL Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide …
PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT
CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a form of communication through the media about product, services, ideas, …
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EFFECTIVE COMMUNICATION IN AN ORGANIZATION ( A CASE STUDY OF NIGER INSURANCE PLC)
CHAPTER ONE 1.1 INTRODUCTION For quite sometimes, organization have been reaping low profits, the reason for this is not for fetch. They failed to appreciate the …
EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
PROPOSAL Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the …
EXAMINATION OF DISTRIBUTION CHANNELS FOR CONSUMER FOODS (A CASE STUDY OF OKIN BISCUIT OFF)
TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Background of the study Aims and objectives of the study Significance of …
THE EFFECTIVENESS OF PERSONAL SELLING IN MARKETING OF PETROLEUM PRODUCTS IN NIGERIA: A CASE STUDY OF TOTAL NIGERIA PLC
ABSRACT Personnel selling is face contact with the potential customer. Personnel selling is moving from the place of production to the place of distribution to shown or demonstrate the production …
PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
ABSTRACT The project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial …