ABSTRACTAs customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits …
THE EFFECT OF CUSTOMER AND EMPLOYEE RELATIONSHIP ON THE MANAGEMENT OF HOSPITALITY INDUSTRY BOTH PUBLICLY OWNED AND PRIVATELY OWNED ESTABLISHMENT.
ABSTRACT The researcher examined the of customer and employee relationship on the management of Hospitality industry both privately owned and publicly owned establishment in Asaba Delta State. The …
EXAMINING UNIQUE SELLING POINT USP AND CUSTOMER PATRONAGE IN BUSINESS ORGANIZATION
EXAMINING UNIQUE SELLING POINT USP AND CUSTOMER PATRONAGE IN BUSINESS ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background to the study A unique selling point (USP, also seen as unique …
CUSTOMER BONDING AS A STRATEGY FOR RETAINING CUSTOMERS LOYALTY IN SMES
CUSTOMER BONDING AS A STRATEGY FOR RETAINING CUSTOMERS LOYALTY IN SMES CHAPTER ONE INTRODUCTION 1.1 Background to the study Several organizations including small and medium enterprises …
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SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA
ABSTRACT This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses …
PROBLEM AND PROSPECT OF CREDIT CREATION BY COMMERCIAL BANK (A CASE STUDY OF ZENITH BANK PLC)
TABLE OF CONTENTS PAGES TITLE PAGE …
BANKER AND CUSTOMER RELATIONSHIP IN NIGERIA BANKING INDUSTRY
TABLE OF CONTENTS CHAPTER ONE Background of The Study Statement of The Problem Aims And Objective of The Study Research Questions Research Hypothesis Statement Significant of The Study …
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BUILDING A SUSTAINABLE CUSTOMER RELATIONSHIP IN AN ORGANIZATION
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Companies are increasingly focused on managing customer relationships because it explicitly recognizes the long-run value of …
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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
CHAPTER ONE 1.0 INTRODUCTION Sociological factor affecting the individual as a customer in marketing of some selected consumer goods is that, the distribution a customer …
BRANDING AS A MARKETING TOOL IN SALES PERFORMANCE
CHAPETR ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of …
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AN INDEPTH REVIEW OF TOOLS AND TECHNIQUES FOR CUSTOMER VALUE MANAGEMENT
ABSTRACT Over time, it has become obvious that satisfying customers’ needs must be a key element in strategy formulation, for differentiation and competitive advantage to be achieved, and sustained. …
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EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION BY AGRIBUSINESS FIRMS IN ABA METROPOLIS OF ABIA STATE, NIGERIA
ABSTRACT The purpose of this research is to examine the effects of customer relationship management (CRM) on customer retention by agribusinesses in Aba Metropolis of Abia State. To achieve the aim …