ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one …
PROMOTIONAL TOOLS AND CONSUMER PREFERENCE
CHAPTER ONE 1.0 INTRODUCTION In performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the …
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THE DETERMINANT OF CHOICE OF PROMOTIONAL MIX IN THE MARKETING OF FINANCIAL SERVICES IN NIGERIA (A CASE STUDY OF UBA)
TABLE OF CONTENT CHAPTER ONE: BACKGROUND TO THE STUDY IntroductionStatement of problems of the studyAims and objectives of the studySignificance of the studyScope of the …
PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
ABSTRACT The project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial …
SALES PROMOTION AS A PROMOTIONAL TOOL FOR PRODUCT PERFORMANCE
ABSTRACT The Project sales promotion as a promotional tool for product performance at introductory stage in a communication market” sales promotion occupies a very position in creating …
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PROMOTION IS AN IMPORTANT ELEMENT IN MARKING MIX OF MOST FIRMS
CHAPTER ONE GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking mix of most firms and it is not important in others for soft drink manufactures, …
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