ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial …
IMPACT OF PROMOTIONAL STRATEGY IN THE HOTEL INDUSTRY (A CASE STUDY OF KWARA HOTEL)
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to …
APPRAISAL OF WORKING CAPITAL MANAGEMENT IN BREWERY INDUSTRIES ( A CASE STUDY OF GUNNESS PLC LAGOS
TABLE OF CONTENT TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT CHAPTER ONE 1.0. INTRODUCTION 1.1. BACKGROUND OF THE STUDY 1.2. STATEMENT OF THE STUDY 1.3. OBJECTIVE …
MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for …
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PARTICIPATIVE LEADERSHIP STYLE AND IT'S EFFECT ON ORGANISATIONAL PERFORMANCE
ABSTRACT This research sought to find the link between leadership styles and organizational performance. The research used a case study approach in which a sample of 60 employees out of a population …
PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT
CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a form of communication through the media about product, services, ideas, …
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EXAMINE THE IMPACT OF MARKETING ACTIVITIES ON THE BANKING SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC, ILORIN)
PROPOSAL Philip Kotler defined, marketing environment as the totality of forces and institution that are external potentially relevant to the …
PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
ABSTRACT The project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial …
DIVIDENDS POLICY ON THE MARKET PRICE OF SHARE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)
EFFECTS OF DIVIDENDS POLICY ON THE MARKET PRICE OF SHARE (A CASE STUDY OF FIRST BANK OF NIGERIA PLC) ABSTRACT The efficient and effective financial administration in corporate organization is sine …
THE IMPACT OF E-COMMERCE ON EMERGING MARKETS
THE IMPACT OF E-COMMERCE ON EMERGING MARKETS CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Internet revolution was really about people customer and fundamental shift of market power …
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