TABLES OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements- – – – – – iv-v
Table of Contents – – – – – – vi-viii
List of Tables – – – – – – ix
List of Appendices – – – – – x
Abstract – – – – – – – xi
- INTRODUCTION – – – – – 1
- Background of the Study – – – – 1-5
- Statement of the Study – – – – – 6
- Objectives of the Study – – – – – 7
- Research Questions- – – – – – 7-8
- Scope of the Study- – – – – – 8
- Significance of the Study – – – – 8
- Limitations of the Study – – – – 8-9
- Definition of Terms – – – – – 9
- REVIEW OF RELATED LITERATURE – 10
- Overview of the Radio Medium – – – – 10
- Radio and Radio Prgoramme – – – – 11
- Factors to be taken into account for making a
- Overview of the Radio Medium – – – – 10
Radio Programme – – – – – – 13
- Categories of Radio Programmes – – – 14
- General Format of Radio Programme – – – 21
- History of Planet FM Radio – – – – 22
- Overview of the Programme – – – – 22
- Concept of Radio Broadcasting – – – 23
- History of Radio in Nigeria – – – – 26
- Broadcast Programming – – – – 28
- History of Planet FM Radio – – – 29
- Theoretical Framework – – – – – 31
- Review of Study – – – – – – 31
- RESEARCH METHODOLOGY – – – 35
- Research Design – – – – – – 35
- Population of the Study – – – – – 35
- Sample and Sampling Procedure – – – 35
- Instrument for Data Collection – – – – 36
- Validity and Reliability – – – – – 37
- Method of Data Presentation and Analysis – 37
- DATA PRESENTATION, ANALYSIS AND
DISCUSSION – – – – – – 38
- Data Presentation and Analysis – – – 38
- Discussion of Findings – – – – – 45
- SUMMARY, CONCLUSION AND
RECOMMENDATION – – – – 52
- Summary – – – – – – – 52
- Conclusions – – – – – – – 53
- Recommendations – – – – – – 54
References
Appendix/Appendices
ABSTRACT
This study is an evaluation of Etim Ekpo Audience Reaction to Planet Fm Radio Programme, “community view”. The objectives of the study specifically were; to find out if audience in Etiim Ekpo Local Government Area are exposed to planet Fm Radio programme, “community view”, to assess the frequency of their listenership of the programme, to find out what the listeners in the Local Government Area make of the programme and to find out the aspect(s) of planet Radio programme “community view” that appeal to audience in Etim Ekpo Local Government Area. This study anchored on the individual differences theory, which proposes that an individual’s values, needs, beliefs and attitudes play a major role in how they react and use media. To accomplish the objectives, the study employed survey designed and used simple random sampling technique to select a sample of 350 from the population using questionnaire as a data collection tool. The findings showed that most of the people in Etim Ekpo Local Government Area are not just exposed to the programme but are ardent listeners of the programme. This positive, reaction was attributed to the biological, socio-economical, political and educational status of the respondents. It was concluded that, the programme is an interesting programme which enhances community development due to its critical educational, social and political relevance. The researcher recommended the integration of audience reaction research into the programme to gather audience preference thereby sustaining the programme.
CHAPTER ONE
INTRODUCTION
- Background of the Study
Radio is sound which is instantaneously transport from one place to another by the use of electromagnetic waves. It is the broadcasting of programmes for the public to listen to by sending out signals from a transmitter.
The idea of establishing radio station as any other mass medium is to educate, entertain, inform and socialize the people. The emphasis largely has to do with creating awareness, surveillance of the environment, and correlation of the parts of the society in response to its environment and the transmission of cultural heritage (Bittner, 1989). It also helps in providing individual reward, relaxation and reduction of tension, which makes it easier for people to cope with real life problems and for societies to avoid breakdown (James and Ward, 1998). That radio has had a tremendous social impact, affecting attitudes and behavior is undeniable.
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In recognition of the unique nature of radio in terms of simplicity wider coverage bringing the world to those who cannot read, as well as its contribution of the development of a nation, it is still the most credible source of news and enlightenment in most part of Africa (Mytton, 2007). This radio has become one of the most appropriate means of communication any society, enhancing educational development (Mytton, 2007). In addition, radio has that personal touch that lends urgency to change.