THE ROLE OF BROADCASTING IN THE RURAL DEVELOPMENT (A CASE STUDY OF ESBS(RADIO) ENUGU). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION   

THE ROLE OF BROADCASTING IN THE RURAL DEVELOPMENT (A CASE STUDY OF ESBS(RADIO) ENUGU). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION   

ABSTRACT

Rural development of any kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables.

In the course of this study, the press here has faced with the obligation of bettering the lives of the rural communities through the packaging of information on how to do something which their in exposure hinders them from acquiring basic knowledge.

The major aim of this study is to highlight and examine problem and issue that need to be understood and tackled to achieve rural development or implore the quality of life for the rural dwellers, using the press.

  It would also help to maintain the much needed regular two way communication between the poor or marginalized rural dwellers and the urban cities especially the government or those hold political power.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

  this study, the role of broadcasting in the rural development is however concerned with an attempt to examine how; rural development programmes can be effectively organized and implemented at the local government or grass root levels in any communities in Enugu State and Nigeria generally using Enugu state media as a case study.

However, an in-depth research reveals that within Enugu state media there is an intensive use of amplitude modulation and frequency modulation station of Enugu state broadcasting service to create awareness ——— numerable opportunities available to them. They still flourish in the previous delusion and dogmatic belief that cannot contemporaries in the urban setting.

The press here are faced with the obligation of battering the lives of rural communities through the packaging of information on how to do something which their in exposure hinders them from acquiring basic knowledge. Educating them through programmes, which can sharpen their intellect, providing job opportunities forever increasing population explosion in the rural set up and re orientation of our rural dwellers through sensitization enlightenment, mobilization, emancipation and motivation.

Rural development of any kind in any place can only be meaningfully achieved through a well – planned and executed complex interaction of many economic and non economic variables. The major role of press (Enugu state media) is usually to highlight and examine problem and issue that need to be understood and tackled to achieve rural development or improve the quality of life for the rural dwellers. The Enugu state media should also help to maintain the much needed regular two way communications between the poor or marginalized rural dwellers and the urban cities especially the government or those who hold political power.

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THE ROLE OF BROADCASTING IN THE RURAL DEVELOPMENT (A CASE STUDY OF ESBS(RADIO) ENUGU). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION