MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING

MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING

Abstract

Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?

The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc.  and the researcher also prefers solutions to these problems.

Every business organization has its aim and objectives and the same involved in marketing of Church Services.   The concept of marketing mix are also applicable in Church Service like product putting, promotion and distribution (place).

A number of past-related literatures examined by other studies as it relates to the application of marketing concept in Church Services.

Chapter three deals with the design of the study, the method used in collecting relevant data.   It also shows how questionnaire were distributed and the treatment of data and information gathered was analyzed and interpreted.

Finally, the summary of findings, conclusion on the research and recommendation made by the researcher are all in chapter five.

If priests should put the recommendation made into practice, the marketing of Church Services should be improved and the priest should be trained before engaging in Church Services.

CHAPTER ONE

INTRODUCTION

BACKGROUND OF STUDY

          The Church as a Universal Entity has from the beginning of history of man exalted must influence in the development of humanity.  The Church (Dr. Ludwig Ott: 270) is a designation for the Christian Cult – structure since the beginning of the fourth, century.   In the profane sense it designates the assembly of the people, the civil community or any kind of gathering of people.  But in the religion sense it mans the community of God.  Other synonymous designation is the kingdom of heaven, kingdom of God, house of God.  But the Roman Catechism supported by St. Augustine (Ps. 149.3) gives the following definition of the concept “The Church is the faithful of the whole world”.

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MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING