THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS (A STUDY OF ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

Transportation is very essential in developed country like Nigeria. It is an integral part of distribution.  Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview.  The researcher used tables and analysis in simplifying the data collected. In sample determination the researcher used tables and analysis in simplifying the data collected. In sample determination the researcher used Bourelys formular in which chi-square was used in testing the hypothesis. In summary high cost of transportation leads to perishable of goods due to inability of the goods to delivery to final consumer to appointed time.  and it is recommended that government should provide vehicle to service all identified urban areas for each access and evacuation urban areas for easy access and evacuation of consumer product from rural areas to consumer product from rural areas to urban areas.  And should subsidy consumer goods through forming consumer co-operative society.

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Transportation is very important in a developing country like Nigeria.

It is the major root of economic development of every nation.  Transportation is an integral part of distribution.  This    is because an item produced at one point has little value unless it is moved to the place where it is needed or demanded.

It is necessary to have distribution systems to move the item produced. Large scale production cannot exist in a vaccum without transportation. The most efficient large scale production plant cannot operate unless the things produced are sold to the final consumers to yield utility.

These products can never be sold unless they are they are distributed to the areas where they are demanded.  Transportation therefore makes it pos Ssible for the distribution of products from the areas where they are sold.

It is said that “transportation broader the market”. An adequate transportation system provides the means by which mass distribution and production takes place.

The Nigerian transportation system which was developed during the colonial era, with railway, road transportation and later developed to sea and air line transportation modes inefficient. S

The problems of transportation includes:

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THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS (A STUDY OF ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING