THE NEED OF ADVERTISING ON SUPERMARKETING PERFORMANCE (A CASE STUDY OF EVERYDAY SUPERMARKET ABA)
This study is an attempt to investigate the need of every day supermarket Aba. It was also carried out to investigate to what extent advertising and sales influence consumers purchase decision. The question that pervades the mind of most people every day remains the same. Can a consumer buy a product more to its advertisement claims than its relatives need? If so low? Consequently, the problem was identified not to be whether advertising and could influence consumer behavior because to some extent. It does rather, the problem was whether advertising by itself can arouse an interest to purchase by the consumer, thus predisposing him to ward the advertising product or service. To probe this problem, an elaborated literature review was carried out, where upona sample of 150 respondents was chosen from within Aba area to determine the need of advertising on supermarket performance. The sacrificed sampling technique was adopted in their selection. Respondents answer to the questionnaire administered on them formed the dates, which were statistically analyzed using Chi-square to crystallize the finding. Advertising were found to be neither hypnotic nor exactly on their effects even though they generally influence buying behavior. It is hoped that this finding buying would be helpful in furnishing a reliable feed back on consumer reaction to advertised product and the claims made for such product, while highlighting the apparent consequences to advertising agencies of the claims made for products through advertising in the light of these finding. I wish them God’s guidance and blessing. Above all I give God all the Glory and honor for making me what I am today glory be to God.
- BACKGROUND OF THE STUDY
Every day supermarket is all well know as supermarket in Aba.
Every day supermarket is located at Ikengbu layout Aba.
It is a well know place in Aba that has all the verities of commodities, which every body in Aba know about.
Every day supermarket is a market that does not sell an expired product. They also sell quality product that does not have limitation every body in Aba like to shop at every day supermarket t because of the way they attain their customers.
Every day supermarket is the one of the registered supermarket and well know in Aba the supermarket is a long retailing business they sell mostly food and grocery item on the basis of low price wide variety and assortment and heavy emphasis on merchandise displays.