“AN APPRAISAL OF THE DISTRIBUTION STRATEGIES ”

“AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIGERIA PLC OWERRI)

ABSTRACT

The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the products was as a result of poor distribution network. Therefore, the company should provide effective means of distribution so, as to reduce the prices of their products.

TABLE OF CONTENTS

Title page

Certification page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.0 Introduction

1.1 Historical background of the study

1.2 Statement of the problem

1.3 Purpose and objectives of the study

1.4 Significance of the study

1.5 Research question

1.6 Research hypothesis

1.7 Scope of the study

1.8 Definition of term

CHAPTER TWO

2.0 Literature review

2.2 Distribution defined2.1 Review of related literature

2.3 Marketing channel function

2.4 Channel of distribution

2.5 Channel decision

2.6 Overview of physical distribution

2.7 Objectives of physical distribution

CHAPTER THREE

Research methodology

3.1 Research design

3.2 Area of the study

3.3 Population of the study

3.4 Sample technique

3.5 Research instrument

3.6 Data collection procedure

3.7 Data analysis techniques

3.8 Statistical procedures

CHAPTER FOUR

4.0 Presentation and analysis of data

4.1 Data analysis

4.2 Testing of hypothesis

CHAPTER FIVE

5.0 Summary

5.1 Conclusion

5.2 Limitation of the study

5.3 Recommendation

References

Questionnaire

CHAPTER ONE

1.0 INTRODUCTION

This project tends to explore the distribution strategies of ice cream firms with reference to fan milk Nig Plc Owerri.

Distribution in its broader interpretation means the management of the movement of goods and material from there original sources to utilization point. Distribution system has been an important factor which organizations depends on as a means of increasing their wealth, it is said to be so concerns it self with channeling of goods and materials from production point to utilization point.

On this premise, it becomes necessary or important for firms or organizations to map out strategies on how their goods or products should be distributed as well as controlling the distribution cost in other to achieve a favourable organizational goal and objectives.

Also, there should be a predetermined decision by the firms on the choice or mode of its distribution operation, i.e a particular system of distribution have to be adopted.

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