MASS COMMUNICATION AS A CATALYST TO RURAL DEVELOPMENT (A CASE STUDY OF ORUMBA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE). A  RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION

ABSTRACT

In this study titled mass communication as a catalyst to rural development the effort is geared towards examining the effect of mass communication on rural dwellers.

This  study was motioned by the felt  needs and  find out the extern the media messages affect the lives of the rural dwellers in the content of development.

The study further looked at the relationship between variables such as educational level marital status occupational distribution media selection age and sex difference among the people of Orumba  south local government Area of Anambra state.

The survey method of social science research as employed in this study.  Both the questionnaire  and oral interview were wed for data collection.  A total of 150 respondents were randomly  sampled.

The research made  use of table for graphical illustration and easy comparison of facts and figures.  Apart from  it general knowledge value in the are of development   this study will be of great help to Nigeria development planners as its findings  enable them know hoe to effecting use the  reasons  at them disposal to justify  development  in rural communication.

The findings suggested their people are not affected     by mass media message due to poverty and illiteracy. They also showed that the mass media are not alive to their responsibility  in rural development. In essence there is gross imbalance in information follow from urban to rural centers.

In the light of these finding conclusion were drawn and recommendation appropriately  made.

CHAPTER ONE

1.0              INTRODUCTION

1.1       BACKGROUND OF STUDY

It  is known that rural communities in Nigeria have always been the began hope through  out the history of this country and that they have always stained the urban communities through the   provision  of raw- material for industrialization.  In spite of this the contribution of the rural communities  have not received the adequate attention they deserve

Through government are doing everything with their power to see that situation as reserved they should realize that they have not been should realize that   they have not been making effective use of mass communication to foster community/ rural development with the proper use of the communication media in  shaping and channeling the minds of  the rural communities in the issues that  affect them it will go a long way in bettering their condition

Emmy at all (1975) said that communication is “to bring development into focm” while Godwin Igbinebor is  of the opinion that innovation is a function of change in behavior    only comes through new ideas and vigils  it is the role of the mass media to convey new idees   and vigils “

MASS COMMUNICATION AS A CATALYST TO RURAL DEVELOPMENT (A CASE STUDY OF ORUMBA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE). A  RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION