THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A CASE STUDY OF UNILEVER PLC ABA).
the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement of Organizational Objectives using Unilever plc aba as a case study. Having gone to the Unilever plc aba for a research on how I intend carrying out this work.
The objective of the work is to find out the extent to which the Impact of communication Gap contributes to organizational peace/war.
The purpose of this study is as follows:
- Find out how Impactive communication is as one of the management function (its Impacts on smooth performance of an organization).
- To examine the most appropriate way for the smooth performance of an organization.
- The lack of proper communication facilities can hinder or promote passing information Impactively in a given concept.
This method of data collection is mostly from primary sources, i.e. questionnaires will be administered to both executives and non executives’ staff of the organization.
This project is divided into five chapters with specific topics; chapter one deals with background of the study, statement of the problem, purpose of the study, scope and limitations of the study, statement of problems. It can be seen that the reader is immediately brought into the main body at the research work in this chapter.
Chapter two deals with the frame work, which consist of literature review, meaning of communication. Also the reader will learn about purpose of communication, importance process etc..
Chapter three will be based on the design of study which specifically deals with sources of data.
Chapter four will enable the reader to know how to present, analyzed the data.
Chapter five then consists of summary of findings, recommendations and conclusions.
My recommendations will be made in order to know whether it can help to overcome some of the problems of communication gap in achieving organizational objectives.
1.1. BACKGROUND OF THE STUDY:
According to Chester Bernard, the first executive function is to maintain a system of communication which is fundamental to the existence of any organization communication function. Which is the means by which social inputs are fed into social system or organization the means by which behaviour is modifies, changes is affected, information is made productive and objectives are achieved be it in business, military etc.
Every organization is established to achieve a set objective for example, certain business organization are set up for profit making by the provision of goods and services. While others are up mainly for the provision of service by training high level of manpower for both in the public and private sector of the economy.
However, the defined objective of any organization have to be achieved through the instrumentality of individual person who from the basic unit of the organization. The people’s readiness to perform for the attainment of objectives and objective of an organization.
As defined by Drucker, management is concerned with the direction and controls of an enterprise and involves planning and the direction of the work of others. These managerial functions cannot be successfully carried out in the absence of communication. Brown defined communication as the process of tramistting ideas and though one person to another for the purpose of creating understanding in the thinking of the person receiving the communication.
Communication is a very vital tool in carrying out our day-to-day activities which makes the saying that if you don’t say here I am nobody will say there you are, unique and outstanding from every business firms world wide today. Everyone needs communication with people around to share experience jobs, frustration, hopes and fears. From childhood we all learn how to communicate, as children, we able to recognize and identify happiness and annoyance in our parent’s faces or words. And at school, we learn how to write and interpret number and diagram; we also come to understand the silent language of communication expressed in faces, gestures and body movement that is the body language of non verbal communication. This array of skills has helped us to be active members of the family, schools and work group.
It is only when people have come to know other through work, play and study that they prepared to open up and to trust others with a share of themselves, their inner though reactions and feeling.
Drucker made the following statement. The manager has a specific tool, information. He does not “handle” people, he motivates, guides and organize people to do their own work. His tool to do this is the spoken or written work. No matter whether the manager’s job is engineer, accountant or marketing Impactiveness to a large extent depends on his ability to listen and to read or his ability to speak and write. It needs skill in getting his thinking across to other people as well as skill in finding out what other people are after.
The above contribution by Drucker implies that communication is needed to convey information necessary for an on going operation and secondly that communication can have a impact on the attitude of people in the organization and consequently on the general performance of the organization. Managers spend a lot of there time in order to coordinate human and physical resources of an organization into Impactive and efficient working unit. It is only when the human and material element of an organization is harnessed into a working whole that the objective objectives of the organization can be achieved.