COMMUNICATION AS AN INSTRUMENT FOR THE REALIZATION OF ORGANIZATIONAL GOALS: A CASE STUDY OF FIRST BANK NIGERIA PLC, BENIN
In a world where information is fast becoming instrument to development especially in business effort need to be focused in ways by which it could be improved upon. In realization of this fact, this research work was conducted on Communication as an instrument for the realization of organizational goals. Communication is crucial or important to every business in order to achieve its goals and objectives.
Without good and effective communication, it is difficult for anyone no matter how skillful to be successful in business; this work is divided into five chapters.
Chapter One of the research dealt with introduction, statement of the problem, objective of the study, significance, research question, research hypotheses, limitation, conceptual clarification and organization of the work.
Chapter Two will deal with literature review, History of communication, definition of communication, Aims of communication, Types, Process, Communication in an organization, formal communication system and importance of communication to business and barriers.
Chapter Three will discuss the methodology of the research work.
Chapter Four presentation and analysis of data and,
Chapter Five is summary of the findings, conclusion and recommendations.
BACKGROUND OF THE STUDY
Just as academics are intellectually strengthened by exchange of ideas through seminars, symposiums, conferences, workshop, etc so are businesses which no doubt, are profit-oriented strengthen financially by the exchange of information through correspondences with their employee, stakeholders and other business partners. This exchange of information – information relevant to the health and progress of the business – is known as communication. Thus, communication is one of the veritable ingredients of any business organization or ventures.
What then is communication?
Communication perse, is a multi-meaning word having a different meaning for whoever uses it. It refers to the process by which information is passed between individuals and/or organizations by means of previously agreed symbols. (Peter Little. 1965).
Communication can be defined in an organization as the process of conveying information and ideas from one person to another with a view to creating an understanding and bring about the realization of organization goal. Thus, Khate and Khan (1946) define communication as “the transfer of information from the sender to the receiver with the information being understood by the receiver”. Suffice to say that good communication is the accurate transmission and utilization of information from the sender to the receiver. John Fiske (1990) however classified these various definitions into two schools of thoughts.
The first school of though, according to him, refers to communication as “a process by which one person effects the behaviour or state of the mind of another”. The school obviously consider feedback as an essential part of the communication process, since the behaviour has to be seen as having taken place. Thus, the essence of communication, according to this school of thought, is the eliciting of a response from another individual.
The second school of thought is concerned with how messages and texts interact with people to produce meaning. This has to do with semiotics.
This study, however intends to consider communication within the canon of the first school of thought, because the success of the communication process depends to a large extent on the response given by the recipient of the message that have been sent. It thus follows that if the effect of the message on the recipient is different from or the magnitude is lesser than the one intended by the source, the very essence of communication would be lost.