DESIGN AND IMPLEMENTATION OF A COMPUTERIZED MARKET INFORMATION SYSTEM (A CASE STUDY OF 9TH MILE CORNER NGWO). A RESEARCH PROJECT MATERIAL ON COMPUTER SCIENCE

ABSTRACT

This research is intended to highlight the role of a computerized market information system for the Nigerian breweries located in 9^th Mile Corner Ngwo as compared too the manual method of market.  The research goes a long way to identify the various problems associated with the organization and possible solution to the problems as to boast market structure.

Also to highlight an overview of market by numerous authors as the back bone of profitability.

CHAPTER ONE

1.0       INTRODUCTION

The 9^th Mile Corner Ngwo is a marketing area with different companies or organizations located in the area, such as, the Nigerian Breweries Limited (NBL), Nigeria Brewery Company (NBC) and so on.  These organizations have their marketing potentials to win public confidence if they are fully explored.  To establish a good information with a computerized system is the greatest desire of every organization.

It has been observed that some of these organizations lack a computerized system for marketing as their efforts towards buying and selling activities are manually performed.

However, the electronic device used in processing information in a designed format called the computer, came into most organizations as an accountant and also as a labour serving device.  Although to a reasonable extent, these sues of the computer tend to slow down development in other areas, before the computer was seen by most management as the potential device to replace executive personnel in time.

Besides, the compute does the job of the accountant by using compute operators who are vested with financial ability.  But today, computer has reduced the world to a global village today, many jobs such as accounting, editing, sorting marketing and many others can be performed by the computer.

Therefore, this research is being under taken to identify the usefulness of compute in information system as related to these organizations.  This is to maintain speed, reliability and accuracy in these establishments.