THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU  . A RESEARCH PROJECT MATERIAL ON MARKETING

THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU  . A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

Manufacturers put into the market new product from time to time in order to meet the going held of the society.

However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.

Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market.  The question then is whether those that fall a need to satisfy in the society if they have, why do they fail.

A new product needs patronage in other to stand and its adoption depends on the degree of awareness of the existence of the product.

In order to make a new product known to people, a proper use of the marketing mix, especially advertising must be made.  Most unfortunately, some manufacturers have not really blended adopted and practiced this, to the extent that it will be able to achieve its objectives.  This is however calls for a reassessment of the marketing, strategies, especially the promotional strategies.

Data collection for this work was done through the use of questionnaires interview and observation to expose all possible areas of hypothesis statistical test of chi-square.

From the investigation, it was discovered that there is no positive and significant relationship between effectiveness of advertising on new product adoption is not relatively depended on the advertising massage should be persuasive and meditating in nature.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF THE STUDY

Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task.  It is the act of communicating with the consumers, to inform the public about the existence of a manufactured product for sale.

Advertising attracts the attention of the consuming public.  Most often, firms in various industries try to stimulate sales through the manipulations of consumers, psychological, emotional and economic rate of mind through the means of advertising.

This often happens when there is an intense competition in the business line, manufacturers or producers find a pressing need for promotional or advertising activities.

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THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU  . A RESEARCH PROJECT MATERIAL ON MARKETING