PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS

PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS

ABSTRACT

This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink.
The study basically adopted the survey method of research to this end, and also research made a detailed study as the related study of work which other researcher have done a similar or related areas of study.
In order to find out the relationship with particular reference to 7 up bottling company the researcher apart from information gathered from interviewed respondents. After the careful analysis of the data collected, it was found that with respect to 7 up bottling company, the distribution system being use has not made it possible to reach to other areas in Enugu.
The 7 –up bottling company serve the entire country but usually concentrate mostly on Western and Southern areas. The researchers also made some recommendation to 7 up bottling company to adopt the effective channel of distribution of consumed goods and also to allocate more adopts in the areas of Enugu and more.

CHAPTER ONE

INTRODUCTION
Distribution is concerned with the organizing system of transportation, storage and communication, so that goods and services will be readily available to consumers.
Distribution is a very important element of the marketing mix because of the utilities creates for consumers. Distributing creates three types of utility. Time utility is created when distribution channels makes products available for sale, when the consumer wants to purchase them. Place utility is created when good and services are available at a government location. Ownership or possession utility is created when the title of the product passes from the producer or intermediary to purchase, possession utility can also result when transaction in which the title does not pass to the purchase such as in the case of retailer car.

1.1 BACKGROUND OF THE STUDY
Kolter P. (1983:334) describes channels of distribution as the sets of firms and individuals that take title or assist in transferring title to a particular goods and service as it moves from the producers to the consumers.
Olakunori & Ejionueme (1998:93) say it is the path taken by products and the title in their onward movement from producers to consumers or industrial uses, they maintain that in moving products from producers ton consumers.
The production of soft drink started in Nigeria when the Nigerian mineral water limited established by a foreign concern in 1933, since then many companies has established various brands in soft drinks firms. Among the companies in the early rush to make impact in the soft drink industry work Pepsi – Cola company with its Nigeria Breweries Limited which bottled tango and sundower brands of soft drink. We had also the seven up bottling company ( 7 up) which made considerable impact with its 7 up and Pepsi brand of soft drinks.

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PROBLEM AND PROSPECTS OF DISTRIBUTING SOFT DRINKS PRODUCTS