AN EVALUATION OF THE DISTRIBUTION STRATEGIES ADOPTED BY OANDO PLC FOR THE MARKETING OF PETROLEUM. A RESEARCH PROJECT MATERIAL ON MARKETING

 ABSTRACT

This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the country.  On the contrary to the problems of this research work, an objective came to be as to ascertain whether there is an effective and efficient distribution of petroleum products, all round the country.

In the process of solving and pursuance on the problems and the objectives, both primary and secondary data were sourced.  The targeted respondents were mainly the managers, staffs and customer were statistically determined for the purpose of both questionnaires administration and personal interview.  In organizing and presenting the data collected, tables and percentages were used and various hypothesis were tested using chi-square.  The tests of the hypothesis made the researcher to conclude that Oando Plc cannot improve on the distribution strategies for the marketing of petroleum product in our country, as the critical value was greater than the expected value on both test 5.99>1.2481 and 1.8838 <5.99.

The study reviews some findings which made the researcher to recommend that government should set some security agencies that can militate  against perpetrators that vandalize the pipeline and other unscrupulous persons that engaged in similar act, he believes if carefully implemented will go a long way to shortening the various problems

CHAPTER ONE

INTRODUCTION

   This chapter consists of details of the topic under research.  Here the background of the study, statement of the problem, objectives and significance of the study will be revealed along with research question so as to enable the researcher know what the research work is all about.

1.1       BACKGROUND OF THE STUDY

As a result of petroleum products being the major exporting product among others, of our country.  Our country solely depends on it as the highest percentage revenue on the overall percentage of the total exportation products or items.

In the 1979s after the civil war, Nigerians have Agricultural products as the dependent product in both domestic and international uses.  But today due to greater lucrative of this product all over the world, abandoned the former for the latter.

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AN EVALUATION OF THE DISTRIBUTION STRATEGIES ADOPTED BY OANDO PLC FOR THE MARKETING OF PETROLEUM. A RESEARCH PROJECT MATERIAL ON MARKETING