EFFECT OF MODERN PRINTING TECHNOLOGIES ON NEWSPAPER PRODUCTION

EFFECT OF MODERN PRINTING TECHNOLOGIES ON NEWSPAPER PRODUCTION (A Study of Sensor and Pioneer Newspapers)

 

ABSTRACT

This study examined effect of modern printing technology on newspaper production (A case study of Sensor and Pioneer newspaper). The objectives were to ascertain if Sensor and Pioneer newspaper uses modern printing technology on its newspaper production, to ascertain if modern printing technology has led to increased readership. The method used in this study was survey researched in this method while the sampling technique was census sampling technique which was adopted in selecting the sample size. A total of eighty (80) subjects were selected from the total population of eighty (80). A total of eighty (80) copies of structured questionnaires being the primary data collection instrument were distributed to the staff of Sensor and Pioneer newspapers and sixty (60) copies were retrieved and found suitable for analysis. Tables and percentage were used to analyzed the data. The findings revealed that Sensor and Pioneer newspapers makes use of modern printing technology and the modern printing technology has helped to increase the readership. It was recommended every newspaper companies should endeavour to use modern printing technology in their publishing and government should encourage the use of modern printing technology by reducing the traffic on import of this technology.

 

TABLE OF CONTENT

CONTENTS TITLE                                                   PAGES

Fly Leaf

Title page                                                                                     i

Certification                                                                                 ii

Dedication                                                                                   iii

Acknowledgements                                                                     iv

Table of contents                                                                         v

Abstract                                                                                       vi

List of tables                                                                                vii

List of Appendixes                                                                                xi

Abstract                                                                                       xii

1.0     INTRODUCTION                                                           1

• Background of the Study 1

1.2     Statement of the Problem                                                   9

1.3     Objectives of the Study                                                      10

1.4     Research Questions                                                            11

1.5     Scope of the Study                                                            12

1.6     Significance of the Study                                                   13

1.7     Researcher             `                                                           13

1.8     Limitations of the Study                                                    13

1.9     Definition of Terms                                                           13

2.0

2.1     Introduction                                                                       15    

REVIEW OF RELATED LITERATURE

2.2     Concept of Printing                                                           16

2.3     Concept of Newspaper                                                      24

2.4     The place of ICT in Nigeria printing media industry   26

2.5     Newspaper production                                                       32

2.6     Characteristics of newspaper publishing                            38

2.7     Concept of printing technology                                         43

2.8    History of Newspaper in Nigeria                                       48

2.9     Theoretical Framework                                                      55

2.10   Review of Study                                                                59

3.0      RESEARCH METHODOLOGY

3.1     Research Design                                                                62

3.2      Population of the Study                                                     63

3.3      Sample and Sampling Procedure                                      63

3.4     Instrument for Data Collection                                           64

3.5     Validity and Reliability of Instrument                                65

3.6   Method of Data Presentation and Analysis                          66

4.0     DATA PRESENTATION, ANALYSIS AND DISCUSSION

4.1      Data presentation and Analysis                                          67

5.0     SUMMARY, CONCLUSION AND RECOMMENDATION

5.1     Summary                                                                           77

5.2     Conclusion                                                                        78

5.3     Recommendations                                                             78

REFERENCES                                      

LIST OF TABLES

Table 1:  Distribution of respondents by gender                           67

Table 2: Distribution of respondents by Age –                             68

Table 3: Distribution of respondents by Marital Status                69

Table 4: Educational qualification of respondents                        69

Table 5: Responses on use of modern printing technologies by

both sensor and Pioneer newspaper                                        70

Table 6: Responses on if the Modern Printing Technologies

have Increased Readership in both Sensor and Pioneer

Newspapers                                                                  71

Table 7: Responses on if the use of modern technologies has

attracted advertisement                                                       72

Table 8: Responses on if the Modern Printing Technologies

Have increase the revenue of both Sensor and Pioneer

Newspapers                                                                  73

LIST OF APPENDICES

Questionnaire cover Letter

Questionnaire Appendix A

Questionnaire Appendix B

.

CHAPTER ONE

INTRODUCTION

1.1     BACKGROUND OF STUDY

From creation, man has found the need to communicate or pass information through one means or the other. Initially, it started with archaic methods like drawings on the wall, the disturbance of the soil, the application of certain colors which imply significant meanings, touching, drumming, and sign language etc. Technology grew over decades and information was now being written on the paper known as newspapers.

When computer first was introduced to post-war America, it was portrayed as a friendly robot, a machine capable of vacuuming the floors for the beleaguered housewife, an electronic brain that could play chess and other games requiring highly developed skills like its technological predecessor, the telephone, it was not at first envisioned (Colin 1977). It was termed artificial intelligence, just as the printing press in its incubation period was termed artificial writing. Few, if any persons envisioned the newspaper industry. Publishers turned to the computer with varying degrees of success, to solve problems which the industry faced as it entered the decade of the 1960s. Once the new technology arrived in the press room, however, it precipitated the re-emergence of an age old problem: man versus the machine a problem which dates on the pasture and the plough gave way to one based on industry. Besides its impact on the ranks of labour, the computer, once it entered the newsroom itself, transformed the organization of the press.

 

DOWNLOAD COMPLETE PROJECT MATERIAL

EFFECT OF MODERN PRINTING TECHNOLOGIES ON NEWSPAPER PRODUCTION (A Study of Sensor and Pioneer Newspapers)