ABSTRACT
Effect of communication process on organizational productivity (A case study of sumal foods, Ibadan). The total population for the study is 200 staff of sumal foods, Ibadan. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up managers, administrative staff, senior staff and junior staff was used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
CHAPTER ONE
INTRODUCTION
- Background of the study
All human interactions are form of communication. In this business world, nothing can be achieved without effectively communicating with employers, employees, clients, suppliers, and customers. If you look at the most successful business people in the world, you will see people who have mastered the art of communication.
Communication touches every aspect of human activity. Business communication is any communication used to promote a product, service or organization, with the objective of making sale. The impact of effective communication in every human organization cannot be over emphasized. It is reminiscent to the function of blood within the human physiology. This is because it is a process of creating, transmitting, disseminating and interpreting ideas, facts, messages, opinions, feelings and information between one person and the other. In fact, it is not an error of over claim to contend that the standard of an organization’s productivity and efficiency is directly and indirectly related to the standard of the communication system and networks.
According to Andersen (2001), enhancement of an organization’s communication capabilities may influence performance through improved strategic decision making, better coordination of strategic actions and by facilitating learning from strategic initiatives. The power of communication approaches is further stressed by Juslin and Petri (2003) who studied the impact of communication of emotions in vocal expressions on music performance.
In other words, communication is a process that is essentially a sharing one – a mutual interchange between two or more persons that would ensure that the entire system functions as an organic whole (Hybel and Weaver II, 2001). It consists of the content which can be the factual information, discussion points, formal notices as well as the form of communication which are the memos, reports and bulletins, just to mention three.
However, this recuperates general employee satisfaction and productivity within an organization. In some cases, the communication gap that exist between managers and employees makes them to generally sense not trustworthy, respected or valued to be responsible in their field of work. In his studies, it was argued that the largest valuable resources within an entity are the employees, therefore it is the responsibility of managers to encourage two-way flow of information to optimize organization’s performance as well as employee productivity. This makes communication very essential for all stakeholders as it assimilates most managerial purposes. Ethically, communication is needed internally to initiate plans for expansion; to also consolidate resource in effective with less cost; to select, nurture and appraise members of an organization. Conversely, communication is needed externally to serve as awareness creation for management to do business with their stakeholders such as; suppliers, government agencies and many others. The essence of communication is very vital and cannot be left unattended, it is that king of mechanical system, which determines the growth of an organization in all aspect during this modern age. It is against this background that the study on effect of communication process on organizational productivity, a case study of sumal foods, Ibadan
- STATEMENT OF THE PROBLEM
The promotion and improvement in the communication system of sumal foods is the sine qua non for its strength of character, ability to withstand competition, flexibility and profit maximization. Further to this is the observation of Andersen (2001) that enhancement of an organization’s communication capabilities may influence performance through improved strategic decision making, better coordination of strategic actions and by facilitating learning from strategic initiatives. The primary aim of business organization is survival, so to survive, business organization must not only design an effective communication techniques or system but must also make a substantial profit which Drucker (2000) refers to as “the cost of staying in the business” in making sufficient sales volume, a business organization must device a sound communication system which will be used to evaluate their sales performance. Therefore, against this background, this research intends to undertake and examine the effect of communication process on organizational productivity in sumal foods, Ibadan.