THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES

THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC)

ABSTRACT

Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to take advantage of numerous benefits derivable from re-packaging their products, as at when due. Another problems the nation managers have that customer will always patronize their products since the product is in short supply or the quality is high enough to sell itself. Under research methodology, the researcher employed the used of simple random technique, which will give the respondent equal chance of being selected. The population of the study was taken for an indepth study which is Milo drink product by nestle Nigeria Plc of which 30 consumer were selected at Aba for the sample size Data where collection using the necessary instrument.

in analysis the data, person product moment correlation was used to measure the degree of association or relationship that exist among economic variables percentage and chi-square was also employed in analyzing data. The following findings were made after analyzing the data which include to establish a very strong relationship between a firm tre-packaged product and consumer preference of the same product using percentage and chi-square. The study was also able to establish a strong positive correlation between re-packaging of a product and the sales of revenue derivable from such as product. the study also found out that most consumers increase their consumption of product in response to a well packaged product which 68% of the consumers affirmed to by saying that they will buy more of the product is re-packaged.

Finally, the following recommendation were made by the researcher forms should wait their product starts experiencing declining sales before embarking on re-packaging. And also firm should recruit qualified and will experienced staff are knowledgeable in packaging techniques.

TABLE OF CONTENT

Title Page = = = = = = = = = i

Certification = = = = = = = = ii

Dedication = = = = = = = = iii

Acknowledgement = = = = = = = iv

Abstract = = = = = = = = v

Table of Content = = = = = = = vi

Chapter One

Introduction = = = = = = =

1.1 Background of the Study = = = = =

1.2 Statement of the Problem = = = =

1.3 Objectives of the Study = = = = =

1.4 Research Questions = = = = = =

1.5 Significant of the Study = = = = =

1.6 Scope of the Study = = = = = =

1.7 Limitation of the Study = = = = =

1.8 Definition of Terms = = = = = =

Chapter Two

Introduction = = = = = = =

2.1 Literature Review = = = = = =

2.2 Advertising = = = = = = =

2.3 The Advantages and Disadvantages of Various

Advertising Media = = = = = =

2.4 Assessing the Effectiveness of Advertising

Media Selection = = = = = =

2.5 Consumer-Oriented Sales Promotion = = =

Chapter Three

Research Design and Methodology = = = = =

3.1 Introduction = = = = = = = = =

3.2 Research Design = = = = = = = =

3.3 Sources/Methods of Data Collection = = = = =

3.4 Population and Sample Size = = = = = =

3.5 Sampling Techniques = = = = = = =

3.6 Validity and Reliability of Measuring Instruments = =

3.7 Method of Data Analysis = = = = = = =

Chapter Four

4.0 Presentation and Analysis of Data = = = = =

4.1 Introduction = = = = = = = = =

4.2 Presentation of Data = = = = = = =

4.3 Analysis of Data = = = = = = = =

4.4 Interpretation of Result = = = = = = =

Chapter Five

5.0 Summary, Conclusion and Recommendation = = =

5.1 Introduction = = = = = = = = =

5.2 Summary of Findings = = = = = = =

5.3 Conclusion = = = = = = = = =

5.4 Recommendation = = = = = = = =

References

Appendix

CHAPTER ONE

1.0 INTRODUCTION

GENERAL DESCRIPTION OF THE STUDY

Packaging is that part of product and development which relates to the design of the item and to enhance its value to the customer. It is an important part of a product planning and development and therefore important in the total marketing strategy. Packaging involves the activities of designing and producing the container or wrapper for a product (Kotler, 1984 page 400). The origin of packaging is as old as man kind. Human beings have always had need to protect and store their values. The early men used such crude packaging materials as animal skin, animal bladder hallow tree truck and leaves. Some of these early method to wrap such product as moi-moi. Some of them have undergone some transformation as a result of the industrial revolution. for example, cell phone or waterproof has replaced animal skin and bladder.

Modern packaging designing are a sophisticated of marketing, design theory and even research into an aesthetically pleasing packaging. The packaging is an integral part of the product in the most favorable way. It therefore serves dual purpose of being a container or wrapper (protector) and being a promotional to packaging serves as a sales appeal, motivates customers and product differentiation it gives utility or convenience in time and place, and enables consumers and distributors to identify a product and its manufacturers (Kalu 2002, page 104).

DOWNLOAD COMPLETE PROJECT MATERIAL