A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS. A RESEARCH PROJECT MATERIAL ON MARKETING

A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS. A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods.

  In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of our revenue. These give up about 80% of Nigeria total revenue worried about the trend the federal government in 1988 established the Nigeria Export Promotion Council and charged it with the task of reversion the trend.  Sad enough there is little or no improvement in the effort. This situation thus promoted the researcher to critically appraise the strategies of NEPC in the export of Nigeria goods.

The study attempted to examine the managerial input of NEPC and to critically appraise their promotion strategies and practices geared towards the export of Nigeria goods. This prompted the appraisal in the resources, the fundamental activities of Nigeria export promotion council. This was necessary because the councils success is determine by the level of foreign earning from the non-oil proceeds.

The study reviewed NEPC achievements and failures since inception in 1988 with a view to areas that lacked proper attention so that ultimately, Nigeria can once again rely on proceeds from the non-oil sector of her economy.

A good number of recommendations were made as a result of this study. This great goal of increased foreign revenue from non-oil proceeds as a result of increase efficiency would have been achieved as a result of recommendation proffered in this study.

CHAPTER ONE

1.1       BACKGROUND TO THE STUDY

There is a saying that “No man is an Island” This means that no human being can live and survive by himself or herself without depending on his/her fellow human being. In essence to survive in the world required adherent to the principle of give and take. This same notion led to the believe that no nation can exist on its own and by itself without it having to interact with other nations in the world.

    No nation can adequately and effectively provide all its needs. This it has to seek for the satisfaction of some of its need beyond its shares reasons for this are sometimes explained by natural endowment of resources.

DOWNLOAD COMPLETE PROJECT MATERIAL

A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS. A RESEARCH PROJECT MATERIAL ON MARKETING