EFFECTIVENESS OF FINANCIAL CONTROL IN THE PUBLIC SECTOR

ABSTRACT

The study examined advertising as a tool for increasing sales in an organization (A case study of John Holt Ventures Ltd). The research was earned out to ascertain the extent of advertising as a tool for increasing sales.In order to solve the research problem, four hypotheses were formulated.The population studied in this research comprised of customer, distributes and relevant management staff of John Holt Ltd and there were 369 using Topman’s formular, 196 using Bourley’s formula and 34 using census exercise respectively.In the bid to solve the research problem, data were gathered using oral interviews, questionnaires and relevant books were reviewed.Data collected were analyzed using percentages and tables, the four hypotheses were tested using chi – square (X2) method of testing hypothesis.From the data analyzed the following were ascertained.

That advertising message of John Holt influence consumers to continuously patronize the company’s product.
The quality of John Holts Ltd’s advertisement that influences consumers most to purchase the organizations offering were the ability to gain attention
Advertising messages used by the company increases the sales volume of the organization
Both the print and electronic media of advertising used by the company were efficient and effective.
Based on the findings a number of recommendations were made among which were; to improve the advertising content and timing, so that interest will be generated in the consumes, to carryout more advertisement in newspaper since a greater percentage of consumers can afford, or have access to it everyday. Following the discoveries, it was concluded that advertising increase sales in the organization, therefore it is strongly believed that if John Holt Ltd should carryout the implementation procedures properly, it will help in ensuring sustainable growth and survival of the organization.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

Background of this study
Statement of problem
Objectives of study
Research hypotheses
Significance of the study
Scope of the study
Definition of terms.

CHAPTER TWO

LITERATURE REVIEW

Meaning of advertising
Types of advertising
Reasons for advertising / Advertising objectives
Advertising as a communication process
Advertising media selection and scheduling
Measuring advertising effectiveness in John Holt Ltd.
Advertising and its affection consumer behaviour
Advertising efficiency in marketing operations of John Holt Ltd.

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