THE IMPACT INEFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE IN BANKING INDUSTRY (A CASE STUDY OF CHAMPION BREWERIES, UYO)
TABLE OF CONTENTS
Chapter one: Introduction
1.1 Background of the study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Question
1.5 Significance of the study
1.8 The Definition of Terms
Chapter two – Review of Related Literature
2.2 Communication flows in an organization
2.3 Form of Communication
2.4 Components of Communication Process
2.5 Communication methods
2.6 Theoretical Framework
Chapter Three – Research Methodology
3.2 Research Design
3.3 Area of the study
3.4 Population of the Study
3.5 Sample and Sampling Technique
3.6 Validity and Reliability of Instrument
3.7 Method of Data Collection
3.8 Method of Data Analysis
Chapter Four – Data Presentation, Analysis and Interpretation
4.2 Presentation of Data
4.3 Discussion of Finding
Chapter Five – Summary, Conclusion and Recommendation
1.1 The Background of the Study
Ineffective communication detrimental is to managers and workers in organizations because it enables them not to perform their basic functions of management; planning, organizing, leading and controlling Elashmawi and Harris, (2000). Effective communication also helps workers and managers to perform their organizational goals and responsibilities. It serves as a function for planning Gamble and Gamble (2002). Essential information must be communicated to the workers and managers who in-turn must communicate the plans so as to implement them. Organizers also require effective communication about their organizational task. Similarly leaders must communicate effectively with their subordinates to achieve the team goals and controlling is not possible without written and oral communication Harris, (2002).
Ineffective communication according to May, Steve, Mumby and Dennis K., (2004) can be defined simply as the process where the message are not properly sent and therefore not properly acted upon as intended by the sender. Managers do not devote a great part of their time to communicate; they do not spend great time on face- to – face, telephonic and written communication with their superior, subordinates, colleagues, customers or suppliers. Managers do not promote the use of written communication form of letters, report or memos wherever oral communication is not feasible.
Thus, we can say that “ineffective communication destroys the building block of successful organizations” May, Steve, Mumby and Dennis K. (2005), in other words ineffective communication acts as organizational performance barriers.
When communication is not effective, the end result is an increase in production time and a decrease in the bottom line. In order to avoid this outcome, effective communication must be in place (Joey, 2005). Consequently communication can be defined as the “exchange of information between the sender and a receiver and the inference (perception) of meaning between individuals involved “(Bowditch et al, 2006). Analysis of this exchange reveals that communication is a two way process consisting of consecutively linked elements.