THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA. A RESEARCH PROJECT MATERIAL ON MARKETING

Preface

Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utilization of PR at the international marketing level of by focusing on multinational export in Nigeria.

CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY

We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or pursuing a relentless chche- hidden train of thought to made you light under a bush”.

Public relation as one of the making promotional tools (promo tools) is now an important part of modern business management is not realized. This is because PR is often suspect, and is equated in the eyes of some members of the public with an attempt to deceive, to “pull the wool over our eyes: yet this is the very opposite of its real purpose, which is to explain that which may not be fully apparent and to remove that which may not be fully apparent and to remove prejudice and misunderstanding, based on ignorance of the facts.

In the highly competitive world in which we are however, It is not enough merely to be virtuous one must be seen to be virtuous. PR takes account of this need to focus public attention on all the favourable aspects of a company’s activities. By so doing, It endeavours to create a good climate of opinion in which the organization can pursue its legitimate aims.

The task of PR therefore is to ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates. A good public image is not something that occurs accidentally it requires conscious effort, and that effort needs to be channeled to be effective.

Good PR is synonymous with good communications this requires knowledge of communications media, especially the press, radio and televisions. This study attempt looking into the problems that hinder the utilization of PR at the international marketing level by focusing on multinationals and exporters in Nigeria. It is done in the light of the fact that face of the world is changing rapidly and with it the tasks of the marketing executive.

For the modern business organization, public relation’s role is often vital. This is because it is as much apart of management as human resources management or financial management. But it should be noted that for organization to attain its main objectives only well – managed public relations activities”, as was stressed by Dr. Nwosu.

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THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA. A RESEARCH PROJECT MATERIAL ON MARKETING