CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Public Relations has be come a potent tool in modern business management in recent times. A public is any group that has an actual or potential inert in or impact on a company ability to achieve its objective. The main goal of pubic Relations are to create, maintain and protect the organization reputation, enhance its prestige and a favourable image. According to Edoga (2008:30) defined Pubic Relations as the Management function that establishes and maintain mutually beneficial relationship between the organization and the publics on whom its success or failure depends. And Pubic Relations is an organizations effort to win the cooperation of group of people. Nwokoye (1984:212) defined Public Relations as the activities of cooperation union, government or other organizations in building and marketing sound and productive relations with special public such as costumers, employers or stockholders and with the public at large. So as to adapt itself to its environment and interpret itself society. Busch and Houston(1995:200) noted that Public Relations is management function which evaluates public altitude, identifies policies and procedures of an individual or an organization with the public interest and executes a programme of action to earn public understanding and acceptance.
Public Relations (PR) is the management of internal and external communication of an organization to create and maintain a positive image. Public Relations is management directing responsibility, because business can only think/ survive by virtue of continuing public approval “ with public sentiment nothing can fail, without it nothing can succeed” (Irving Smith kegan, 1977:2) quoting Abraham Lincoln. Public Relations is aimed at making friends for the organizations and building internal and external goodwill on the reasonable that the are strongly needed for an organization to remain in business and make profit. With the increase in the activities of an organization, the need for adequate communication between the organization and those who in one way or the other are affected by the activities of the organization becomes more imperative. An organization while wanting to remain viable, need to have good relations with its employees, customers of its products/ services , future investors, stockholders and Infact the general public. As an organization specialized in manufacturing or offering services, it needs to show its staff existing or potential customers that it is up to date, forward looking, concerned to product, offer the best goods /services for the price it charges and to make sure that it customers are really satisfied.