THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS

THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS)

ABSTRACT

This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study, statement of problem. Objective of the study, research questions, significance of the study, scope of the study, limitation and final definition of terms. Chapter two talks about review or related literature, which include introduction, definition of advertising, types of advertising. The essence of good advertising budget, advertising media, finally the effect of advertising. Chapter three discuss the research design, population of the study, sampling procedures and course of data and finally, discipline of data analysis techniques. Chapter four show the presentation, analysis and interpretation of data form. Finally chapter five talks about summary of findings. Conclusion and recommendation and suggestions for further study.

TABLE OF CONTENT

Titles page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

Introduction

Background of the study

Statement of the problem

Objective of the study

Significance of the study

Scope of the study

Limitation of study

Definition of terms

CHAPTER TWO

Introduction

Media selecting in advertising a product

Advertising objective

Role of advertising

Qualities of advertising

Uses of advertising

Measuring advertising effectiveness

Classification of advertising

Demerits of the media advertising

Advertising budget

References

CHAPTER THREE

Research methodology

Introduction

Research design

Sources method of data collection

Population and sample size

Sample technique

Validity and Reliability of measuring instrument method of data analysis

CHAPTER FOUR

Presentation and analysis of data

Introduction

Presentation of data

Analysis of data

Interpretation of result

CHAPTER FIVE

Summary, conclusion and recommendation

Introduction

Summary of findings

Conclusion

Recommendation

CHAPTER ONE

• INTRODUCTION

In this project the researcher concentrates on the relevance of advertising as a determinant of consumer patronage in fast food industry, once a new product has been produced. The next thing to do is to bring it to the notice of customer and this is done through advertising. It is through this advertising that customers get aware of an existing product.

In Owerri, Mr. Biggs is the most popular fast food it creates an unforgettable experience for families, children and young adults, Mr. Biggs has these promotional tools for their customers, like give away prize where customers are automatically entered into a draw if they make purchase exceeding a certain amount. All there product are heavily advertised through the television, radian billboards and press.

• BACKGROUND OF THE STUDY

Advertising is a powerful communication tools used by companies to fulfill their promotional task. It is a promotional tool which its relevance and contribution is social economic and ethical sphere is immeasurable. It is the only communicate the existence of quality of their product to the target audience. It is not only used by profit oriented organization, but also by politician’s government and other charitable organizations. American marketing association (AMA) defines advertising and promotion of ideas goods and services by an identified sponsor. The word any paid form distinguishes advertising from personal selling because it is used to reach large number of audience through mass media. It is not a face to face presentation. It may compliment of supplement the job of personal selling but must pass through the media. Advertising is personal selling in print and electronic media. Advertising promotes both tangible and intangible goods. It is for both profit and non profit and service organization such as banks, insurance companies, church, transport companies, government prostates such as power holding company of Nigeria (PHCN) and political parties and their candidates tangible goods.

• STATEMENT OF THE PROBLEM

Despite fact that past studies by researcher revealed that advertising is a determinant of consumer patronage most of the studies were done in environment different from Nigeria business environment and mainly focused on multinational co-operations. Furthermore, a lot of organizations especially the small and medium scale are not convinced enough, and as such pay little in a firms marketing programme, a lot of complaints have been leveled against it some of the issue associated with advertising falls in between the n advertiser (firm) and the audience (customers0 inability of the advertiser to evaluate customers before embarking on advertising,

DOWNLOAD COMPLETE PROJECT MATERIAL

THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS)