THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY (A CASE STUDY OF PZ CUSSONS PLC ABA)
This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study
The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.
Also steps were taken to determine the possible solution to the above mentioned problems. To better understand the research topic, the researcher views the opinion and contributions of scholar and experts in various fields as regards the subject matter.
Furthermore, questionnaire was used to collect instant information from the research population of 200 respondents determined using the yaro yumen model. The data were tabulated and subjected to analysis in percentages.
However, conclusions were drawn based on the findings established.
Finally, research draws conclusion and recommendation.
TABLE OF CONTENT
Title page – – – – – – – – – i
Approval page – – – – – – – – ii
Dedication – – – – – — – – iii
Acknowledgement – – – – – – – iv
Abstract – – – – – – – – – v
Table of content – – – – – – – vi
1.1. Background of the study:
- Statement of the problem:
- Objective of the study:
1.4. Relevant research question:
1.5. Significance of the study:
1.6. Scope of the study:
1.7. Limitations of the study:
1.8. Definition of terms:
- Literature review:
2.1. The concept of packaging:
2.2. Definition of packaging:
2.3. Basic packaging function:
2.4. Planning the package and its language:
- Influence of packaging on the company’s product:
- Importance and problems of packaging in marketing:
- Considerations in packaging decisions:
2.8. Decision involved in packaging:
- Research design:
3.2. Research design
3.3. Description of data collection instrument:
3.4. Sample size determination:
3.5. Sample technique:
3.6. Validity and reliability for the research instrument:
3.7. Data analysis tools:
4.0. Presentation and analysis of data
4.2. Presentation of tables:
5.0. Summary, conclusion and recommendation
5.2. Summary of the findings:
Packaging can said to be the material used to wrap or protect goods, so packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sales and use.
PACKAGING BENEFITS EXPENSES:
During the mid-1900, several influences contributed to turn packaging into an integral.
Furthermore, marketers began to view packaging as a tool to exploit detergent containers. Companies have substantially reduced the packaging cost
Has not only lured customers to your safe, but it has also brought about where you can gauge trends and determine their views on the industry. So therefore production packaging from the end of the promotion chain and it close in time for the actual purchase.
Production package forms the end of the promotional chain and it close in time; it is an expanding powerful and unique tool in the modern marketing environment. Packaging influence consumer to buy a particular brand in our study.