INFLUENCE OF SOCIAL MEDIA ON EDUCATIONAL PERFORMANCE OF CHILDREN IN UYO LOCAL GOVERNMENT AREA
The research work was on the influence of social media on educational performance of children in Uyo local Government Area. The objectives of the study were; to examine the level of children addictiveness to social media, to find out the influence of social media on the educational performance of the children, to determine the social media network that the children are more exposed and to ascertain how the use of social media has influence the educational performance of children in Uyo Local Government Area. Cultivation theory was used as it was suitable for the study. The population of the study was made up of 1298 children in Uyo. For the purpose of this study, three school were choosen in Uyo and questionnaire was used as instrument for data collations. The study adopted survey method. Cluster sampling technique was used to select 240 sample. Data were gathered through the structural questionnaire. Finding revealed that social media have a strong influence on the educational performance of children, also shows that children in Uyo are more exposed to facebook the influence that social media have on children is low grades. The study recommended that parent should limit the time their children spent with their phones what the browse should be monitored, the usuage of social media by children if not for academic purpose should be made moderate so as to avoid addictiveness to it.
- Background of the Study
The term communication can be defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour. Emery; Ault and Agee (1980), see it also as a dynamic and functional interaction between individuals and among groups which takes place in social environment. Bringing it down to mass communication, it is referred to as a message communicated through the use of media develops for that purpose accordi8ng to Bittner (1991). So without communication, no individual will ever become a complete human some goes with networking sites without that an individual can never become of the modern society (Taiwo Isola, 2012).
Communication in its simplest sense involve two or more persons who come together to share, to dialogue and to commune, or just to be together for a festival or family gathering. Communication can be done in different ways like, verbal communication which is transmitted by word of mouth and a piece of writing, must be in short and simple sentences so that people will understand what we are conveying. This communication can be done orally. That is, spoken words are used and it includes face-to-face conversation, video, radio, television voice over internet and this form of communication is influenced by pitch, volume, speed and charity of peaking.
Also in written communication, written signs or symbols are used, messages may be printed or hand written and this can be transmitted via email, letter, report, memo etc. messages are influence by the vocabulary and grammer used, writing style, precision and clarity of the language used. Non-verbal communication means the sending or receiving of wordless messages like gesture body language, posture, tone of voice or facial expressions. Interpersonal communication means the communication that takes place between two individuals. Since it is person-to-person contact; it includes everyday exchange that may be formal or informal and can take place anywhere by means of words, sounds, facial expression, gesture and postures. This is an idea and effective communication situation because you can get immediate feedback. You can clarify and emphasize many points through your expressions, gestures and voices.