ITU RESIDENTS PERCEPTION OF THE USE OF RADIO FOR RURAL DEVELOPMENT
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The study set to examine the place of radio in rural development the rationale behind the study is to find out to prospects and challenges of using radio as a tool for rural development communication generally, has a very crucial role to play in bringing about positive attitudinal change. The first requirement for the development of an information society that enables the effective use of radio is wide spread access to the radio set and radio programs. Radio plays a very significant role in the development of the rural and urban areas as a society.
Several problems are however associated with the use of radio as tool for rural development in Nigeria, some of which are; communication related problems, message problems, message problems, illiteracy, the use of English Language by the electronic media, multiplicity of language in Nigeria, lack of audience feedback, ownership problems, dearth of qualified personnel, urban-central development journalism and death of community based or vernacular radio/telecommunication. Radio is an important tool for entertaining, informing and educating the society, but that there are certain factors that hinder the effective use of radio for rural development. It therefore recommends, among others, that radio station should endeavour to use local dialects, especially when the radio programme is aimed at the rural dwellers and that there is the need to establish community radio stations that will be closer to rural dwellers.
ITU RESIDENTS PERCEPTION OF THE USE OF RADIO FOR RURAL DEVELOPMENT