THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). A RESEARCH PROJECT MATERIAL ON MARKETING

CHAPTER ONE

INTRODUCTION

From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector.

The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially people who are activity in the marketing industries. No marketing sector, organization or establishment can thrive without putting much consideration to the problems of logistic, this had led to various marketing agencies to continually map out various marketing strategies to contain the problems of logistics.

However, because of the vital nature of this problems this project work is being focus on the set back that is usually encountered during the distribution and marketing of fast food, due to logistic problem and also are to the economic important of food to the growth of any motion both developed and undeveloped motion, this work is strictly based on the logistic problem of marketing fast food in Enugu state. Before going further it would be worth while to have an overview of logistics.

According to oxford advanced learners dictionary, logistic is the organization of suppliers and services for any complex operation.

Logistic is concern with the efficient movement of raw materials from the suppliers to the factory site where they undergo the processing and finally carryout as finished product which are in turn moved to the middlemen and finally to the ultimate consumers.

Marketing logistics is also defined as a process of managing all activities required to strategically move raw materials, parts and finished goods inventory from vendors between enterprise facilities and to consumers. The objective of logistic is aimed at providing a specified and acceptable level of customers services in order to minimize the cost involved ion moving and storing the products from it production. Logistic programme is the most advanced arrangement in services of economic processes, which bring goods and services from the producers to the consumers.

DOWNLOAD COMPLETE PROJECT MATERIAL

THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). A RESEARCH PROJECT MATERIAL ON MARKETING