THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES
CHAPTER ONE
INTRODUCTION
Business administration and management implies all those human foundation perform to satisfy consumer need and management through the production and exchange process. Firms, which have adopted the marketing concepts mostly because of the aim at funding what the consumer need and wants, providing such needs and wants to the consumer effectively and efficiently as possible.
Normally, new matter low qualitative a product may be, it cannot sell itself in the market because consumer must be aware of the product attribute so that the competitive market have be allow the product cannot with the other product in the market. Hence the need for advertisement comes to play.
The creation of awareness on goods and services is a powerful administrating and management communication tool used by the organization to fulfill a specific promotion task. It is an impersonal form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship. The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion.
Television and radio are the fattest cursing for media. It also combine vision and audio with movement. It has proves to arrest attention television audience to broad [whole family] radio on the other hand, allows the customer to do other things while listening that is why nestle food makers of Milo food drinks has decided to use these media for creating awareness.
1.3 GENERAL BACKGROUND OF THE NESTLE [MILO] FOOD PLC
The background of economic change brought about the high demand for consumer product like food drinks in the manufacturing sector of the economy that made a call to duty many manufacturing industries of which nestle food Nigeria PLC began simple trading operation in Nigeria, in 1961 and had today grown into a leading food manufacturing and marketing company. It is publically quoted that company listed since 1978 on the Nigeria stock exchange with about 11,500 [eleven thousand five hundred] Nigeria share holders participating in 60% [sixty percent] of the company’s equity is owned by the nestle S.A of Switzerland.
Moreover there are other food drink manufacturing companies like Christies PLC, Maser PLC / Cadbury etc located all over the country. Inspite of these companies nestle food company had continue to service the strong competition with its branches evenly devastated throughout the country.
1.2 PROBLEM ASSOCIATED WITH THE SUBJECT MATTER
Remember we discussed earlier the reason why organization embark on crating awareness. Carrying home to our project/research topic we identified the makers of beverages [and of course Milo food drunk] embark on radio and television means of creating awareness.