THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION IN ENUGU STATE: (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited.
The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal, state and local government level. Also to the business class they can now obtain and give information to one another any time they want it.
The successful implementation of the advertising will help to bridge the gap between the rich and the poor in terms of NITEL being the only source of telephone communication in Nigerian. It also intends to check the influences of advertising on purchasing habit of subscribers. To find out methods of budget allocation to advertising by MTN Nigeria Communication Limited. The effect of such influence, if any on sales in MTN Nigeria Communication Limited.
The major and promotion types adopted by MTN Advert enable companies to tell widespread but selected audience about their products or service in the word of their own choosing when and where they believe their subscribers are most likely to see them.
The simple act of advertising make an important statement about a company, that it has a product of services of which is provided that meets a particular need which it backs publicity with its name and reputation and that would be of vale to the subscriber and is prepared to compete for it.
CHAPTER ONE
INTRODUCTION
1.1 For proper elucidation and understanding of this discourse, it is of paramount importance to trace the history/origin of the research topic in accordance with the saying “that anything, man or nation without a history is equally without a future” can be most applicable in this write up or research.
Having established this promise I shall proceed to trace the history of advertising globally and zero it to Nigeria, industrialism but an ancient practices that goes back to the very beginning of recorded history.
According to Okoro N.(2000) The diggings of archaeologist in the countries rimming the Mediterranean sea have turned up evidence of the use of signs to announce various events and offers. The Romans painted walls to announce forthcoming gladiatorial contests and Phoenicians painted morals on prominent rocks along trade routes extolling the wares they sold, a precursor of modern outdoor advertising.”
In Pompeii, a wall has been found praising a politician and asking for the people’s votes as far back as 1317. another early form of advertising was the use of town criers. In Greece during the Golden Age, town criers were paid to circulate through the streets of Antheris announcing the sales of stores, Cattle and other goods as well as making public announcements. An early singing commercials used in ancient Author went as follows” for eyes that shining for checks like the dawn/beauty that last after girlhood is gone /for prices in reason, the woman who knows will buy who knows will buy her cosmetic of Aschypots.”
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