AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS. A RESEARCH PROJECT MATERIAL ON MARKETING

AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS. A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

This research was designed to investigate the marketing implication of street trading in Abia state urban areas, with Umuahia metropolis as a case study. This study aimed at finding out the underlying forces of street trading. This marketing implication of street trading revealing the classes of the society that patronizes the street traders and why they prefer it to super market and conventional markets. Finding out the problems of street trading to the society. Data was collected from both primary and secondary source using questionnaire, interview and observation. Data presentation and analysis were done using tables and chi-square test, which also served the purpose of testing hypothesis and interpretation of result. The following findings were drawn; lack of job opportunities contributes a lot in the increase in street trading in urban city’s. Street trading encourages the sales of good and quality goods, street trading helps in selling goods to consumers at close reach, they sell their goods cheaper than these in the other market. The researcher recommend that government should reduce rural urban migration, which is one of the major factors that contributed to street trading and also they should provide opportunities in our local areas by locating industries to the local area.

CHAPTER ONE

1.1         INTRODUCTION

The urban population explosion is a chronic problem of almost every contemporary developing country. It is attributed to the pattern of population growth and the nature of urban employment. There are evident that in developing countries in which Nigeria belong, the yearly rate of urban population growth is extremely high. Anderson (2002) observed that developing countries today face greater urbanization challengers than developed countries faced. Sarr (2000), the united nation report (1999) meted that youth migrants in Africa are three time more in number than migrants the report also added that the urbanization rate of the youth was 32 percent in 1990 compared to less than 25 percent by the year 2015, over 80% of the youths in Africa will be residing in urban areas where job opportunities are limited to few modern sectors and establishment.

Nelson (1970) observed that the annual rate of urban population growth for the cities in Nigeria was 13.5% there is every reason to expect five times higher since then.

Umuahia metropolis is a fast growing city in term of population growth rate. Its population grew from less than 20,000 residents in 1991 to estimated excess over a million at present. (Echebiri 2005) the tremendous with many youth, a proportion of the population of Umuahia metropolis was contributed by rural urban migration, and most of them came to urban town to work.

Lawal (1994) observed that the urban employments are mostly youth entering the market for the first time they have received enough education and practical training to provide them with saleable still. Further, he said “these groups do not want to be tanners but desirer to join their relations in urban town, searching for white collar jobs and enjoying amenities of urban life, how the unemployment problem has assumed disturbing proportion partly due to age composition of unemployment in Umuahia. The unemployed are mainly school issues who go to offices, industries and government offices in search of employment, which are not readily in existence.

 DOWNLOAD COMPLETE PROJECT MATERIAL

AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS. A RESEARCH PROJECT MATERIAL ON MARKETING