THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU. A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

This research work titled THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives.

–                      To determine if the organization usually adopt effective marketing planning

–                      To offer solution to the company for the need of effective marketing planning.

To achieve the above objective questionnaire were prepared and administered on customer’s relevant staff and management micro product Ltd.

Topmen’s formals was used to determined the sample of consumer of micro computer services while census was used for staff and management.

The hypothesis formulated were tested used chi-square.  Extensive literature review was carried out on books and relevant material.  The questionnaires analyzed with percentage tables and frequencies shows the following that marketing planning can standout with the implementation of its promotional tools there by making the consumers have a sense of choice base on what they prefer them to create on the market.

That a good quality product should be advertised in a very planned and organized way to get the attention on his targeted audience.

Based on this findings the researchers recommend the following micro products should get the attention of the targeted audience.

The ability of any organization to get its product to its targeted audience / consumers depends very much on the effective implementation of marketing planning.

These recommendations if properly carried out will boost marketing planning in the marketing of computer products.

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND OF THE STUDY

Marketing as a course of study is very young compared to other established courses of study, so also is planning and control in business.  The aim of any marketing operation (planning and control is to make the future happier, but this fact was not well recognized by most firms, initially the job that should be handled by experts in the field of marketing were given to less qualified personnel and in most cases this shortens life of most business.

As time went on there is competition among companies and they have to face to know what their  customers want before the market.

This idea bought about companies having well laid down plan before they market good and services for market needs.  In executing thee plans the company or marketers in charge how feel that to be successful one must be able to control set down plans.

In planning and control of marketing activities the reward comes from what is put into the plan and measure up, monitoring (control) rather than from what is eventually produced.

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THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU. A RESEARCH PROJECT MATERIAL ON MARKETING