AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT IN ENUGU STAT. A RESEARCH PROJECT MATERIAL ON MARKETING
ABSTRACT
An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs programmme in Enugu state.
This research work was done to determine whether SEEDs has actually reduced the level of poverty and unemployment in Enugu State.
Against this background, the project has the objective of findings out the implementation of SEEDs programme and suggest ways to build on the success and correct the weakness of the programme in the coming years. Other objectives include.
1. To determine whether the SEEDs programme has reduced enlightenment programme for rural and urban development with the use of SEEDs programme
2. To determine the marketing strategy adopted in executing the programme.
3. to identify the factors militating against the application of marketing strategy
4. To determine the constraints to the effectiveness of SEEDs in promoting state development.
5. To make recommendations based on the findings
A survey research design was carried out and a sample size of 400 respondent was studied. Questionnaire was the major research instrument used in collecting data for this research work. The chi-square statistical tool was used to test the hypotheses formulated leading to the following major findings.
1. There is significant relationship between marketing strategy adopted by SEEDs an state developments.
2. The state government support enlightenment programme for rural and urban development with the use of SEEDs programme.
Following our findings, we therefore conclude that the failure on the part of the government of Enugu state to improve on the implementation of SEEDs programme will not help reduce the level of poverty and unemployment in the state but will rather increase the rate tremendously on the good citizens of Enugu State.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Over the last four decades, the federal government has made effort to address the recurring challenges of poverty and unemployment in Nigeria. Many not these efforts have not been very successful due to none implementation and poverty are two socio-economic problems that have continued to pose challenges to government through out the globe “ these two problems have become epidemic in the Nigeria economy” Soludo (2004).
The incidence of poverty has been high and on general increase since the 1980’s poverty rose from 28:1% to 46.3% in 1985 fell to 42.7% in 1997 but increased rapidly to 65.6% in 1996 but by 2003, it stood at 54.4% NBS, (2006).