THE ROLE OF MASS MEDIA IN DISSEMINATING AGRICULTURAL INFORMATION TO CASSAVA AND PLANTAIN FARMERS. A CASE STUDY OF OVIA NORTH EAST LOCAL GOVERNMENT AREA EDO STATE. A RESEARCH PROJECT MATERIAL ON AGRICULTURAL SCIENCE
ABSTRACT
This abstract is basically concerned to ascertain “The Role of mass media in disseminating Agricultural information to cassava and plantain farmers in Ovia North East Local Government Area. It also analyses the problems of mass media to cassava and plantain farmer’s recommendation was also made.
CHAPTER ONE
INTRODUCTION
BACKGROUND INFORMATION
According to the business dictionary, information is defined as a “Data that has been verified to be accurate and timely. It is specific organized for a purpose and presented within a context that gives its meaning and relevance which can lead to an increase in understanding and decrease in uncertainty. Reits (2010) defines information that when experienced at the conscious level as a question, gives rise to a search for an answer, information is a fact and knowledge needed to answer some questions faced by people in their daily life.
The world Encyclopedia defines information is any kind of event that affects the state of a dynamic system. The valve of information lies solely on its ability to affect a behaviour, decision or outcome. A piece of information is considered valueless, if after receiving it, and things remain unchanged. Agriculture play an essential role in everyday human activities ranging from the provision of primary needs like food, clothing and shelter to secondary needs like construction, manufacturing etc. while much of the world is still stuck in subsistence agriculture majorly in remote part of the country, a little proportion of agriculture is just being practiced under the light of civilization and mode4rnization. That is to say farmers in the remote part of the country need to be constantly fed with information, idea, knowledge and skills developed from the Research Institute for better Farming Practice and eventual increase in yield. Information might be inform of new technology like storage facilities, better farming system like mechanization, access to credit facilities etc. for Agricultural information to be effective, after the information has been conveyed from the door, i.e. ministry of agriculture and the subordinate like research institute, Agricultural Development Project (ADP) etc to the receiver to the donor of the information must be accomplished.
Also, Agricultural Information tend to connect the different departments of agriculture be elaborating on how judiciously individual department by products can be utilize by another department another, example, Nigerian is naturally fixed to the soil by some legumes like Callopogonuim Mucunoide, which will eventually increase the nutritive valve of livestock that feed on them while the excreta of the livestock is used to manure for crops to increase their yield. It can be represented sectionally as below.
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