THE MEDIA INVOLVEMENT IN RE BRANDING NIGERIAN FILM INDUSTRY. A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
CHAPTER ONE
1.1 INTRODUCTION
Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents.
A fundamental aim of all film production is to arouse in our audience certain definite ideas, and emotion to stimulate their thought along particular pre-arranged lines. A producer then must organize, shape and reshape and also rehearse the idea with the help of his talents. The importance of the audience members in any film cannot be over emphasized. It is the audience that determines the quality of the film. The audience decides whether a particular production is in any way interesting or important to the social, religious, cultural, economic and political aspect of our lives.
Film production according to Akpan (1987) is usually determined by national 0bjectives as well as collective needs, desire and urges of the people for whom the films are designed. Therefore any film produced is the brain child of the producer in relation to the audience. The producer tries to put his significant vision into significant form for a better perception by the target audience.
Therefore, the Nigerian film industry has on its sleeves a lot of work to do, to ensure that their films meet the desire of the people and that of national objectives, by producing film that presents the nations positive image. The notion over the years has been that Nigerian film industry only portrays Nigerians as ritual killers, voodooist, and corrupt citizens. Despite these negative portrayals of the Nigerian home movie, its demand is still on the increase. There is a global misconception about Nigeria hence the media and the Nigerian film industry needs to brace up to correct this negative impression.
The rest of the world thinks of this country as slow in advancement. This is unfortunate because this image is mainly formed by stereotypical perception of the population in the country. In other words, it’s due to lack of understanding of people residing in Nigeria and people outside of the country who doesn’t understand culture and this lead to misconceptions.
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