THE EFFECT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA.

THE EFFECT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA.

ABSTRACT

This study examine the role and contributions of the modern information and communication technologies on radio broadcasting. Where splash FM 105.5 was used as a case study. The survey research method was employed and thus questionnaire were administered to media practitioners who are engaged in the communication process. Finding from the field revealed that the newly emerging information and communication technologies have gained popularity and initially all the media practitioners are aware of their existence, but despite this, majority of these people do not have access to them. For this study, the first chapter deals with background to the study, objectives of the study statement of problem, research question, significance of the study and scope.Chapter two deals with literature review in which relevant literature were utilized. Chapter three explains the research method in carrying out. In chapter four, the result of the finding was analyze and presented, using table conclusively chapter five gives the summary, conclusion and recommendation of the researcher.

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

Technology is the context is considered as indigenous capacity to create, adopt, diffuse, modify the hardware of mechanical development in engineering, science and economics and its commercial operation. To Okitis O, Stevat 1982, it is a technique and means and for accomplishing requires purpose.

Generally, radio broadcasting is known as an avenue for message dissemination which meant for reception by the public and not selected audience. It is a mass media since its means of communication uses technology to reach large parts of the population almost simultaneously (Head and Steling: 1952). However, the root of radio lies in science and technology and the long search for wireless telephone and wireless telegraph which culminated on Marconi Engliemo’s success around 1986.

Our country Nigeria is increasingly becoming interesting especially, for those who have access to the new communication technologies. But before the advent of technology there were different means of passing information to the public which is referred to as the traditional means of communication. It included the use of taking drums, bush burning, early morning going signals the special emissary of the village head.

However, there traditional means of communication are fast becoming in effective with the emergence of the modern technologies which is bridging the communication gap between international boundaries. But it is pertinent to stress here that of all the radio broadcasting organization we have in Nigeria.

The computer system which is known to have prompted the new technological break through in radio broadcasting was not to be found in most of the radio station. This was takes note of when a visit was made to the media’s station for research. Therefore, the internet which made sit possible for computer and the people who operate them to exchange message and information through electronic mail (E-mail) is not in use.

The outside broadcast used for using allocation of sciences and also enhance the people to know what is happening in their environment at a particular time. A question was asked about their neglect of these important communication

Technologies. But the answer given was that it was as a result of the financial constraint they are facing. But to my surprise something very amazing was looked up. I was told that the mobile phone was taken the place of the outside broadcasting van which is not available in their organization.

The mobile phone is now used as a communication technology both personally and publicity. It was said that during the previous Edil-Fitri celebration, microphones and it was done perfectly well.

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THE EFFECT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA.