OWNERSHIP INFLUENCE AND CHALLENGES OF MEDIA ESTABLISHMENT IN EFFECTIVE DISSEMINATION OF NEWS INFORMATION (A CASE STUDY OF NTA, AWKA). A RESEARCH PROJECT MATERIAL ON MASS COMMUNICATION
ABSTRACT
This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media establishment in effective dissemination of news and information. In this work, the researcher tried to revaluate to types of the media that is, government owned media like NTA Awka Zonal station with a view to recommending a more effective ownership. That is the type of ownership influence and challenges that is geared towards attaining professionalism in media operation particularly in Nigeria. Moreover, it is also done in a critically way in order to examined the challenges facing Nigeria media establishment like Radio, Television, Newspaper, Magazine, Journals etc. The researcher narrowed down his research to television using NTA Awka as the case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the significance, research question and limitation of the study. Chapter two help to review critically the related literature. While chapter three states the research method to be used in carrying out the research. Like research design, sample method of data collection and analysis. Chapter four help to analyse the data collected and the result of the research in relation to research question. Finally chapter five help to summarize the entire research work and give some recommendation for further studies.
CHAPTER I
INTRODUCTION
1.1 Background of the Study
As a researcher, one will be able to know that from the inception, that before the independence of Nigeria, electronic media establishment has been constituted in other to cater for the pleasure of entertaining and informing the colonial masters and its subject it is obvious that despite the adversarial role of providing entertainment for colonial masters and their subjects, that other responsibilities seems limited, like their pivotal roles.
Besides, in 1977, following the federal military government decision to take over all the television stations in the country. Former eastern Nigeria television authority “ENTA” has come to be known as Nigeria television authority “NTA” Awka Zonal station.
This early arrangement marked the beginning of dependency of these media stations of government, which by implication severely affected their function, responsibilities and independence. Because their legitimate function, has been projected, serving as the mouth piece of the government this follows a maxim that “he who pays the pipe-dictates the tune” NTA Awka basically and always sticks to the dictates of the government in power for its survival