THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA)

ABSTRACT

The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every essential and efficient distribution system so that goods produced get to the consumers.

This work therefore examines the physical distribution with regards  in marketing of beer product and also takes a critical view of the subject on the whole product. This work partaking  states the problem of the exercise, states  the statement of the study and the scope of the study. Moreso, the work clearly defines the basis and related terms all for an accurate understanding of the subject.]

Having considered all the precise of the information gotten from all section, and sectors of the economy, the worked reasonably and deliberately made a substantial conclusion.

Written in a clear language this work will serve as a reference to the consumes and all who have interest in distribution of beer production in marketing sector.

TABLE OF CONTENT

Title page –      –      –      –      –      –      –      –      i

Approval page –      –      –      –      –      –      –      ii

Dedication      –      –      –      –      –      –      –      iii

Acknowledgement  –      –      –      –      –      –      iv

Abstract  —    –      –      –      –      –      –      –      v

Table of content     –      –      –      –      –      –      vi

CHAPTER ONE

1.0  Introduction    –      –      –      –      –      –      1

• Background of the study – –      –      –      1-2
• Statement of problems –      –      –      –      2-3
• Objective of the study –      –      –      –      4
• Research questions –      –      –      –      –      5
• Significance of the study – –      –      –      5-6
• Scope of the study – –      –      –      –      6-7
• Limitations of the study – –      –      –      7
• Definition of terms –      –      –      –      –      8-9

CHAPTER TWO

2.0  Literature review    –      –      –      –      –      10

2.1  Introduction    –      –      –      –      –      10-11

2.2  definition of physical distribution   –      11-12

2.3  components of physical distribution      –      12-17

2.4  channel planning and structure –   –      17-20

2.5  importance of physical distribution –     20-22

2.6  problems of physical distribution in Nigeria 23-24

CHAPTER THREE

3.0  Research design and methodology –      –      25

3.1  Introduction    –      –      –      –      –      –      25

3.2  Research design     –      –      –      –      –      26

3.3  Sources/method of data collection        –      –      26-27

3.4  Population of the study  –      –      –      –      27-28

3.5  Sample techniques –      –      –      –      –      28

3.6  Validity and reliability of measuring instrument 28

3.7  Method of data analysis  –      –      –      –      29

CHAPTER FOUR

4.0  Presentation and analysis of data   –      –      30

4.1  Introduction    –      –      –      –      –      –      30

4.2  Presentation of data       –      –      –      –      31

4.3  Analysis of data      –      –      –      –      –      31-45

CHAPTER FIVE

5.0  Summary conclusion and recommendations –      46

5.1  Introduction    –      –      –      –      –      –      -46

5.2  Summary of findings      –      –      –      –      -46

5.3  Conclusions    –      –      –      –      –      –      -47

5.4  Recommendations –      –      –      –      –      -47

Bibliography    –      –      —    –      –      —    -48

Appendix        –      –      –      –      –      –      –      -49

Questionnaires       –      –      –      –      –      -50-52

CHAPTER ONE

1.0  INTRODUCTION

Production in deemed not complete until the product reach the consumer in the right quantity at the right place and at the right time in good condition. Owning to the proliferation of the companies in Nigeria, it becomes very essential to have an efficient distribution system so that goods produce get to the consumers.

1.1  BACKGROUND OF THE STUDY

Basically the aim of any company is to minimize cost and maximize profit, in other to achieve this a firm will have to identify the high cost of generating center and hence try to reduce them. Distribution  activities penetrate cost, the aim of physical distribution management in firms is to bring to absolute minimum of the total cost of distribution and at the same time achieve high customers services.

The word “distribution” is reference to the retailing or selling functions means a vast firm which is composed o many thousands outlet ranging in size from  the small comers shop to large supermarkets, departmental stores and “cash and carry” warehouse, all of which attempts to supply our customers society.