THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY (A CASE STUDY OF PHCH). A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was hoarding the meters and selling them to the highest bidders.  This development has continued to generate a lot of controversies till today.  Thos who were lucky to have procured their own are counting their gains. According to them, it was a good innovation by the PHCN. It is in the light of the above that the researcher has investigated on the effect of prepaid meter in a service industry using PHCN Enugu as the case study. The project was segmented into four chapters.  The first chapter contained the introduction, significance of the study, statement of problem, objective of the study among others.  Again the literature review formed part of chapter two.  The researcher reviewed other works on the subject of discussion by the seasoned authors. Again journals from PHCN were used also.  While chapter and chapter four contained the research design, methodology summary of findings and recommendations.

CHAPTER ONE

1.1       BACKGROUND OF THE STUDY

Electronic prepaid meter that is an electronic device the enables an energy consumer to pay for energy before actually using it.  Power Holding Company of Nigeria (PHCN) in 2007 introduced the use of prepaid meter to enable Nigeria consumers device satisfaction for their money.  The introduction of the new technology was widely acknowledged at least it will bring to an end the use of analogue meters which were in use before 2007.  Many thought that the authorities at the PHCN will speed up action in making sure the meters are circulated throughout the country but the reverse is the case because only a few Nigerians have the new meters installed for them.

THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY (A CASE STUDY OF PHCH). A RESEARCH PROJECT MATERIAL ON MARKETING