PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING

PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING

ABSTRACT

This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.

To carryout the research work. The some of the following objectives were set out.

To find out the problems associated with the pricing system of sorghum.

To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.

Fournals, and material on the area of the study was carried out.

Based on these researcher came up with following findings.

The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.

It was equally discovered that the product is not really available in all the markets in Enugu metropolis.

The four ps of marketing price promotion place and products should be adequately applied for improved performance.

It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.

CHAPTER ONE

INTRODUCTION

1.1  BACKGROUND OF THE STUDY

PRICING

Pricing is much more of an uncontrollable variable for the agricultural producer especially in the short run. In the first place, agricultural producers come in small operating units produce homogenous products and cannot influence supply situation in the face of changing demand in the short run. In the long run these producer can influence price b y reducing the acreage cultivated.

According to Kotler (1996 P : 46) price is the amount of money customer pay for the product or service and the time a place of exchange. Munier (1994 : 10) in the quality review of marketing stated that price is the exchange value of a good service and the value of an item is what it can be exchange in the market place, every product and services has it price. It is through price and payment that firms recover their cost of production and active their management of profit.

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PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS). A RESEARCH PROJECT MATERIAL ON MARKETING