THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TABLE PRODUCERS IN ANAMBRA STATE. ( A CASE STUDY OF SELECTED TABLE WATER PRODUCERS)
This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after a critical analysis of the data collected and the test of the hypothesis using the chi-square statistical tool. The following were established, that there is significant relationship between new product development and marketing objective of bottled water manufactuturers. Marketing testing enhances the relationship between new product development and marketing performance of bottled water manufacturer.
The table water manufacturers should not rely on external agency, they should employ qualified and expert who are capable of elicity the required information to work in the development unit so that misleading information will not be send to the management for decision making.
They should carry out persuasive advertising in order to change their customer behaviour towards their product.
Since the new product development needs expertise, they should establish functional marketing intelligent system so as to reduce the burden f frequent new product development on enevironmental and market study.
TABLE OF CONTENT
TABLE OF CONTENT
- BACKGROUND OF THE STUDY
- STATEMENT OF THE PROBLEM
- OBJECTIVE OF THE STUDY
- RESEARCH QUESTIONS
- STATEMENT OF HYPOTHESIS
- SIGNIFICANCE OF THE STUDY
- SCOPE OF THE STUDY
- LIMITATION OF THE STUDY
- DEFINITION OF TERMS
- LITERATURE REVIEW
(OTHER FUNCTION OF THE TOPIC)
- RESEARCH METHODOLOGY
- RESEARCH DESIGN
- SOURCES OF DATA COLLECTION
- POPULATION AND SAMPLE SIZE
- SAMPLING TECHNIQUE
- VALIDITY AND RELIABILITY OF MEASURING INSTRUMENT
- METHOD OF DATA ANALYSIS
- PRESENTATION OF DATA AND ANALYSIS OF DATA
- PRESENTATION OF DATA
- ANALYSIS OF DATA
- TEST OF HYPOTHESIS
- SUMMARY, CONCLUSION AND RECOMMENDATION
- SUMMARY OF FINDINGS
New product development is not only an essential ingredient in effective marketing but also indispensable is very persuasive. Although in practice it is mostly applied in production of new and better methods in an enterprise operations (process technology) aimed at improving efficiency and effectiveness.
The society we found ourselves is in a state of flux and therefore the only thing that is stable is change. The needs nad wants of the inhabitants of the society are changing by the day. Sequel to this the firm must innovate or perish. Therefore the products developed should be able to meet the dynamic need of the target market, for market to be secured.
Hence adequate marketing research has to be effectively conducted before coming up with a product otherwise its sale will hit the rock.
Product development is absolutely pivotal to future marketing success. The major goal of product development is modify products so as to better satisfy needs at reduced costs and also make the management of an organization to obtain a competitive advantage and customer loyalty.
Therefore, this chapter will deals with a view of earlier work on the subject matter.