THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMAMMA IMO STATE
ABSTRACT
The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Breweries plc background, statement of the problem, objectives of the study. It also states the research questions, significance and scope of the study, limitation of the study and also definition of terms. Chapter two contains the literature review like various definitions of innovation, concepts of innovation, why companies innovate, innovation strategies and other point relevant to this study. Chapter three contains the research methodology and design, introduction, research design, sources/methods of data collection, population and sample size, sample technique, validity and reliability of measuring instrument and method of data analysis. Chapter four contains presentation and analysis of data, introduction, and presentation of data and interpretation of results. Chapter five has the recommend solution like improvement in marketing research and development. The recommended solutions include proper delivery schedule to make product available at the right time, right place, right quantity and right quality, summary of findings, conclusion, references and appendix.
TABLE OF CONTENT
TITLE PAGE- – – – – – – – – i
APPROVAL PAGE- – – – – – – – ii
DEDICATION- – – – – – – – – iii
ACKNOWLEDGEMENT- – – – – – – iv
ABSTRACT- – – – – – – – – v
TABLE OF CONTENTS- – – – – – – vi
CHAPTER ONE
- INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVE OF THE STUDY
1.4 RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE OF THE STUDY
1.7 LIMITATION OF THE STUDY
1.8 DEFINITION OF TERMS
CHAPTER TWO
- LITERATURE REVIEW
2.1 INTRODUCTION
2.2 WHAT IS INNOVATION
2.3 PRODUCT ORIENTED DEFINITION
2.4 A MARKET ORIENTED DEFINITION
2.5 WHAT IS PRODUCT INNOVATION
2.6 WHY PRODUCT INNOVATION
2.7 PRODUCER’S/REASONS FOR NEW PRODUCT INNOVATION
2.8 INNOVATION IN NIGERIAN BREWERIES PLC
2.9 PERFORMANCE AND DEVELOPMENT IN NIGERIA BREWERIES PLC
2.10 INNOVATION STRATEGY ADOPTED BY NIGERIA BREWERIES
2.11 CONCEPT OF INNOVATION
2.12 DIFFUSION OF INNOVATION
2.13 CONSUMER ADOPTION PROCESS
2.14 CONSUMERS ADOPTERS CATERGORY
2.15 REASONS FOR THE FAILURE OF NEW PRODUCT
2.16 CORRECTIVE MEASURES AND STRATEGIES
CHAPTER THREE
- RESEARCH DESIGN AND METHODOLOGY
3.1 INTRODUCTION
3.2 RESEARCH DESIGN
3.3 SOURCES/METHODS OF DATA COLLECTION
3.4 POPULATION AND SAMPLE SIZE
3.5 SAPLE TECHNIQUE
3.6 VALIDITY AND RELIABLITY OF MEASURING INSTRUMENT
3.7 METHOD OF DATA ANALYSIS
CHAPTER FOUR
- PRESENTATION AND ANALYSIS OF DATA
4.1 INTRODUCTION
4.2 REPRESENTION OF DATA
4.3 ANALYSIS OF DATA
4.4 INTERPRETATION OF RESULT (S)
CHAPTER FIVE
- SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 INTRODUCTION
5.2 SUMMARY OF FINDINGS
5.3 CONCLUSION
5.4 RECOMMEMDATIONS
REFERENCES
APPENDIX
CHAPTER ONE
- INTRODUCTION
The research work looks at looks at the impact of product innovation on the growth of a firm this means . The yield that comes from innovating products. This impact ranged from high profitability high sales volume increase in market share and high competitive advantage.
This work is divided in to five chapters one as the introduction, which reveals the overview of the Nigeria breweries plc background of the study . statement of the problem obecjtive of the study it also states the problem objective of the study it also states the hypothesis tested.
Chapter two contains the literature review like various definitions of innovation concerpts of innovation why companies innovate , innovative strategies and other points relevant to this study
Chapter three contains the research methodology employed which includes research design, population of the study data sources and method of ediection
Chapter four has the analysis of research questions meted out to consumers and management and staff of NBPLC
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