PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA. A RESEARCH PROJECT MATERIAL ON MARKETING
Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from reaching its goals that is why the roles of marketing manager has been re-organized in business organizations. The goals of the paper is to review in Nigeria, strategy, problems and solution to the problems of promotion using Zertech Nigeria Limited, Maya as a case study. Data of this study were collected through the use of questionnaires; they were analyzed using percentage method.
BACKGROUND TO THE STUDY
Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been adopted just to meet the needs, wants and aspiration of consumers, but all these efforts proved abortive. Some of these strategies can be traced back to the time of industrial revolution, when people were suffering. During 1900s people found ways to sustain their ways of living and one of the earliest forms of occupation they engaged in were subsistence farming, hunting etc in which individuals family was self reliant i.e. they depended on their productivity.
The recognition of this trend now led to trade by barter, whereby goods were exchanged for goods and services where exchange for services, but did not meet the wants of the people. it was after this era that many came to recognize and it led to the production of goods for the whole populace. Nowadays, most business organizations have come to realize the importance and role of marketing in their organization just because there is need to encourage the demand for goods and services which can be done through the identifying, anticipating and satisfying the needs of consumer’s profitability. And all these can be done through all the promotional tool i.e.
ii. Sales promotion
iv. Personal setting