THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)

ABSTRACT

This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to elaborate the study for full comprehension.

TABLE OF CONTENT

Title page – – – – – – i

Approval page – – – – – – iii

Dedication – – – – – – iii

Acknowledgement – – – – – iv

Abstract – – – – – – – v

Table of content – – – – – vi

CHAPTER ONE

1.0 INTRODUCTION – – – – 1

1.1 BACKGROUND OF THE STUDY – – 1-2

1.2 STATEMENT OF PROBLEM – – 2

OBJECTIVES OF THE STUDY – – 3-4

1.4 RESEARCH QUESTIONS – – – 4

1.5 SIGNIFICANCE OF THE STUDY- – 5-6

1.6 SCOPE OF THE STUDY – – – 6

17 LIMITATION OF THE STUDY – – 6

1.8 DEFINITION OF TERMS – – – – 7-8

CHAPTER TWO

2.0 LITERATURE REVIEW – – – – 9

2.1 INTRODUCTION – – – – – 10

2.2 THE USE OF OUTREACH/SALES COMPUTER 11-18

2.6 PERSONAL SELLING AND FEDERAL POLYTECHNIC NEKEDE OWERRI – – – – – – – 18

2.7 PUBLICIZING AND EDUCATIONAL INSTITUTION 18-19

2.8 TODAY TERTIARY INSTITUTION IN NIGERIA 19

References – – – – – – – 20

CHAPTER THREE

3.0 RESEARCH METHODOLOGY – – – 21

3.1 INTRODUCTION – – – – – 21-22

3.2 RESEARCH DESIGN – – – – 22

3.3 SOURCES/METHODS OF DATA COLLECTION 22-23

3.4 POPULATION AND SAMPLE SIZE – – 24-25

3.5 SAMPLE TECHNIQUES – – – 25-27

3.6 VALIDITY AND RELIABILITY OF MEASURING INSTRUMENT – – – – – – 27-28

3.7 METHOD OF DATA ANALYSIS – – – 28-30

CHAPTER FOUR

4.0 PRESENTATION AND ANALYSIS OF DATA 31

4.1 INTRODUCTION – – – – 31

4.2 PRESENTATION OF DATA – – – – 32

4.3 ANALYSIS OF DATA – – – – 32-40

4.4 INTERPRETATION OF RESULT FINDINGS- 40

CHAPTER FIVE

5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS – – – – 41

5.1 INTRODUCTION – – – – – 41

5.2 SUMMARY OF FINDINGS – – – – 42-43

5.3 CONCLUSION – – – – – – 43-44

5.4 RECOMMENDATIONS – – – – 44-46

BIBLIOGRAPHY – – – – – – – 47

Appendix – – – – – – – – 48

Questionnaire – – – – – – – 49-53

CHAPTER ONE

1.0 INTRODUCTION

The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to inform, persuade and educate its target audience of the existence of the organization and their services, although creation of demand for a firms product may be the ultimate objectives.

1.1 BACKGROUND OF THE STUDY

Firm must put in place a set of activities aimed at stimulating demand for the service, this may involve demanding the optimal combination of the promotional mix advertising sales promotion, personal selling, publicizing, public relations, direct marketing and packaging is achieve its promotional objectives the optimum blend is a function of the promotion. With the educational institution in imo state, there is need to appraise the promotional strategies used by the educational institution in facing competition in the institution which is being keener everyday.

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